New Products

Oatly announced the launch of Oatly Oatmilk Creamers, which joins the brand’s growing fluid portfolio aimed at inspiring increased use in coffee occasions. Available in a lineup of four classic flavors ― Sweet & Creamy, Vanilla, Caramel and Mocha ― Oatly Creamers are designed to swirl seamlessly into drip and other at-home coffee applications adding a touch of sweetness to each brew, it says. The new Oatly Creamers can be found in the refrigerated aisle of retailers nationwide, including Walmart, Target, Albertsons, Kroger, Stop & Shop, and more, with a suggested retail price of $5.99.

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. Made with real fruit juice, crisp sparkling water and premium tequila Blanco, Truly Tequila Soda brings a fresh twist to the rapidly growing tequila and ready-to-drink spaces, the company says. Following its regional rollout in 2023, Truly Tequila Soda is rolling out nationwide in four flavors: Lime, Grapefruit, Watermelon and Pineapple Guava. Packaged in sleek 12-ounce slim cans, Truly Tequila Soda now is available in an eight-pack variety of all four flavors, plus four-packs of Lime and Pineapple Guava single flavors.

Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough. The Premier Protein Cookie Dough Shake is an indulgent drink, featuring the brand’s signature creamy, delicious formula and packed with 30 grams of protein, 160 calories and 1 gram of sugar, the company says. “This launch has been highly anticipated by the fans. Cookie dough is such a nostalgic experience for so many of us,” said Amy Larek, director of marketing for Premier Protein, in a statement. “This newest flavor launch is just another way we’re hoping to bring a little joy to fans’ health journey, enjoying a moment of indulgence without compromise.” Premier Protein Cookie Dough High Protein Shakes now are available at major retailers nationwide.

Austin Eastciders, the Southwestern team behind the country’s second largest cider producer Blake’s Beverage Co., announced the release of Rico Tepache. The 6.8% ABV Rico Tepache is a fermented flavor fusion inspired by the deep-rooted traditions of pre-Hispanic Mexico and is loaded with pineapple, piloncillo (brown sugar), cinnamon and ginger, the company says. Austin Eastciders’ Rico Tepache now is available on draft, in six-packs of 12-ounce cans, and in single serve 19.2-ounce cans across Texas, New Mexico, Arizona and Oklahoma.

Pop & Bottle, known for its plant-based lattes and coffee concentrates, announced the launch of its Organic Cold Brew Coffee lineup. Innovated for those who seek the taste of cold brew without the jitters, the caffeine content is tailored across the three varieties — Vanilla (80 mg in each 12-ounce serving), Light Roast (90 mg in each 12-ounce serving) and Medium Roast (100 mg in a 12-ounce serving) — all cold brewed for more than 10 hours to ensure a smooth taste and balanced acidity, the company says. Packaged in design-forward 48-ounce PET bottles, Pop & Bottle’s Cold Brew Coffees now are available at select Target stores though May 6, followed by rollout at other retailers nationwide, it notes.

PLEZi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama, announced the launch of PLEZi FiZZ. The new carbonated fruit drink will be available in three new flavors: Cherry Limeade, Lemon Lime Squeeze and Strawberry Lemonade. PLEZi FiZZ has 70% less sugar (8 grams in an 8.4-ounce serving) than average leading soft drinks, no added sugar, plus 2 grams of fiber and nutrients like potassium and vitamin C, the company says. PLEZi FiZZ will be available for purchase across Amazon and select convenience stores and club stores starting this spring, it notes.

Piermont Brands announced the launch of Chica~Chida Peanut Butter Agave Spirit. Born in the heart of Tequila, Mexico, the spirit blends the essence of espadin agave with allergen-free peanut butter extract, delivering a smooth, explosively flavorful shot experience that defies expectations, the company says. Packaged in 750-ml bottles, the 32% ABV Chica~Chida now is available for purchase online and in select markets including New Jersey, Florida, South Carolina and Connecticut.

Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky. To create this extraordinary blend, Crown Royal whiskies were carefully selected by the brand’s master blender and infused with the juicy flavor of fresh blackberries, the company says. On the nose, aromas of sweet blackberry sauce with a dash of whisky complement vanilla balanced with a cooked and slightly tart blackberry taste, it notes. This expression leaves with hints of creamy vanilla and caramel, reminiscent of a blackberry crumble, it adds. Packaged in a 750-ml bottle the 70 proof Crown Royal Blackberry Flavored Whisky can be purchased nationwide for a suggested retail price of $29.99.