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By Lauren Sabetta | Associate Editor
A ‘big moment’ for tea
More millennials are turning to tea as part of their daily ritual, according to a recent survey conducted by London-based OnePoll on behalf of Celestial Seasonings, a brand of Hain Celestial Group, Lake Success, N.Y.
The survey of 2,005 Americans focused on beverage drinking habits, pinpointing popular alternatives to a cup of brew to help keep energy high in the afternoon.
Celestial Seasonings polled consumers and found that tea drinkers typically feel better, get a better night’s sleep and have a better mental health outlook, it says.
The survey also showed a potential connection between beverage choices and perceived overall health, better sleep and mental health, according to the company.
Poll results:
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Millennials make up three in five of those who prefer tea, and more than a third (34%) of this group turns to tea every day. Their beverage of choice to relax, to wake up, and to stay productive ― tea.
While coffee connoisseurs might have the most drive in the morning (65%), less than a third of them (29%) keep that motivation in the afternoon. Meanwhile, (41%) of those who favor tea said they are typically brimming with energy in the afternoon, making for more productive days.
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Nearly all primary tea drinkers (93%) place high importance on their health, and strive to make healthful choices. While (92%) of coffee lovers say the same thing, nearly two in five report their mental health is constantly weighed down by feelings of anxiety or stress (38%). Not the case for tea-drinkers ― respondents who mainly sip tea (25%), and nearly a quarter of all respondents (23%), said tea is their beverage of choice when they want to unwind.
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“Whether we’re returning to the office or working from home, we want to feel productive and energized,” said Tim Collins, general manager and vice president of Celestial Seasonings, in a statement. “Millennials polled say a simple switch from coffee to tea has the potential to not only sustain that productivity, but also provide multiple benefits. Tea is having a big moment. We’re seeing a record number of consumers across age groups reach for tea, thanks to their new advantages that make healthful choices easier.”
With consumers showing a positive association with tea, it looks as though the category will be brewing with opportunities. BI
‘protect paradise’
Corona revealed the results of its first global Plastic Fishing Tournament, a series of events that took place around the world to remove plastic debris from the ocean and raise awareness about marine plastic pollution.Timed to Global Recycling Day (March 18), Corona’s global fishing event recycled five tons of plastic debris from waters worldwide while aiming to generate a second source of income for fishers, it says.
The events held in Mexico, China, Brazil and Israel compensated local fishers for their plastic debris hauls and connected fishers in the region with a local recycling center to collect and recycle plastic debris found in the ocean aiming to provide a new way of generating income. “At Corona, our environmental commitment is rooted in preserving and protecting our oceans and beaches. We feel it is our responsibility to protect paradise for generations to come, and we want to lead the way and inspire others to do the same,” said Felipe Ambra, global vice president for Corona, in a statement. The first Plastic Fishing Tournament was a brand-led initiative based on an internal corporate social responsibility innovation challenge that was piloted in Mexico in 2021. Advertising agency, WeBelievers, collaborated closely with Corona on the planning and execution of the Plastic Fishing Tournament.
Stoli Group announced its financial commitment to World Central Kitchen (WCK), a nonprofit organization that is first to the frontlines, providing meals in response to climate, humanitarian and community crises. The financial support will go directly to relief in Ukraine, the company says. “The reality and uncertainty of this war is immense and we are identifying immediate ways we can support Ukrainians,” said Damian McKinney, global CEO of Stoli Group, in a statement. “WCK and Chef José Andrés have repeatedly demonstrated that they are fast and efficient at providing extraordinary care and relief during disaster situations. We are pleased to provide financial support to be used for their efforts in Ukraine and will be announcing long-term financial support as Ukrainians grapple with this atrocity.” In addition to WCK, Stoli is providing support to Ukrainian employees, partners and distributors as they face extraordinary difficulties, it says. “This is very personal to us,” McKinney continued. “We have the resources and ability to sponsor in the near term, and are establishing plans for the long haul to continue to help the region that has been so good to Stoli for many years.”
In support of Ukraine
Noble Vines, a premium California wine collection, partnered with No Kid Hungry to raise $150,000, to help provide as many as 1.5 million meals for children in need. From March 1 to April 30, the company donated $1 to No Kid Hungry for every bottle of Noble Vines 337 Cabernet Sauvignon purchased, up to $150,000, with a minimum commitment of $75,000. “We believe every kid deserves the safety of knowing where their next meal is coming from, and are honored to partner with No Kid Hungry and support their noble efforts to feed America’s most vulnerable: children,” said Ashley Larson, brand manager of Noble Vines, in a statement. Diana Hovey from No Kid Hungry, added: “One in six kids may face hunger in this country. Noble Vines’ commitment to help provide up to 1.5 million meals for children will have a meaningful impact in communities around the United States and will support our efforts to help feed the 13 million children in this country who struggle with food insecurity.” Noble Vines began its focus on hunger relief in 2020 with partnerships supporting local food banks across the United States, expanding that program from 19 states to 30 in 2021.
A mission to pour good into the world
PespiCo announced its partnership with award-winning filmmakers Stanley Nelson and Jacqueline Olive, who will direct “The Color of Cola.” An inspirational documentary, “The Color of Cola” sheds light on the experience of an all-Black sales team, the first of its kind for any major corporation, tasked with tapping the African American market in the Jim Crow South. Based on Stephanie Capparell’s “The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business,” the documentary will take viewers on a journey marked by persistence and fortitude, the company says. “With ‘The Color of Cola,’ I look forward to telling the story of the first Black sales team established in the corporate world,” said director Nelson, in a statement. Director Jacqueline Olive added: “I could not be more excited to direct this film with Stanley Nelson in collaboration with our talented team at All Day Every Day, LAMF and Pepsi.” The documentary, now in production, will be brought to life by executive producer Viola Davis and Julius Tennon's JuVee Productions. “The Color of Cola” is co-produced by the Los Angeles Media Fund under the leadership of Co-Founders Jeffrey Soros and Simon Horsman, and in association with Pepsi's in-house content studio.
