Super Bowl-winning quarterback Russell Wilson and NFT expert, entrepreneur and digital guru AJ Vaynerchuk announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage. Working closely with H+S Labs, Wilson and Vaynerchuk developed Local Weather to be the balance of what the mind and body need to operate at peak performance, the company says. Some of Local Weather’s all natural and organic ingredients include coconut water for base hydration, pink Himalayan salt for electrolytes and nootropics such as ashwagandha, L-Theanine and L-Tyrosine to support mental stamina, focus and performance, it adds. Local Weather will launch in four flavors: Fruit Punch, Orange Clementine, Mango Passionfruit and Wildberry.

Starbucks Corp. entered the energy category with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage that is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C, it says. The beverages were developed through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo to create RTD coffee and energy products. Starbucks BAYA Energy is available in three fruit flavors: Mango Guava, Raspberry Lime and Pineapple Passionfruit. Each 12-ounce slim can of BAYA Energy contains 90 calories and 160 mg of caffeine. Consumers can find Starbucks BAYA Energy nationwide in grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold for a suggested retail price of $2.89.

Hoplark announced the launch of Hoplark 0.0 Citra, a non-alcohol craft brew with zero calories, zero alcohol, zero sugar, zero carbs, zero gluten and zero added flavors, the company says. Hoplark 0.0 Citra, the first product in the new line, is available now ― bringing double-dry hopped flavor to craft beer lovers amidst a new era of drinking, it adds. Starting with Citra Hops, each beer in the Hoplark 0.0 line will be crafted with no alcohol, no or low calories, no or low sugar and no gluten. Because of Hoplark’s proprietary process, each non-alcohol brew made results in a delicious, flavor-forward, and healthy craft brew, it says. Hoplark’s new Hoplark 0.0 is available for purchase on HoplarkZero.com, BevMo, Natural Grocers, Sprouts, all Fry’s Food Stores and King Soopers locations, and at various retailers in Colorado, Southern California, Arizona, New Mexico and New York.

Swoon announced the launch of its Zero Sugar Swoon Sweet Tea. Made with steeped and brewed black tea and sweetened with naturally sugar-free monk fruit, Swoon Sweet Tea boasts 24 mg of caffeine and a bold flavor with a satisfying sweetness, the company says. Ideal for diabetics or those who are trying to cut sugar, the new ready-to-drink tea features the classic Southern flavor of sweet tea, it adds. In addition to national retail, the Sweet Tea is being sold on the company’s website in cases of 12 cans for $29.99 or $25.99 with a subscription.

Founders Brewing Co., a brand of Mahou San Miguel, announced the first variant of imperial IPA 4 Giants with the launch of 4 Giants and The Haze of Destiny. A big, bold imperial hazy IPA, 4 Giants and The Haze of Destiny is smoothed out by copious amounts of oats and wheat, the company says. The new hazy IPA features intense citrus and tropical notes of pineapple and mango with subtle bubblegum, lemongrass and stone fruit, it adds. Each 16-ounce can of 4 Giants and The Haze of Destiny has an ABV of 8.4%, and is available in four-packs across Founders’ 50-state distribution footprint for a suggested retail price of $10.99.

Yes Way Rosé announced the launch of its newest flavor combination: Blueberry + Lavender Spritz. The latest addition is a low-calorie, low-alcohol and low-sugar spritz that boasts a crisp and effervescent blend of floral lavender and slightly sweet blueberry inspired by the fields of Provence, the company says. Each 250-ml can of Blueberry + Lavender Spritz has a 5% ABV, 93 calories and 5 grams of sugar. The Blueberry + Lavender Spritz is available for a suggested retail price of $12.99 for a four-pack at select retailers nationwide and online by visiting the company’s website.

Seagram’s announced two new flavor additions to its 750-ml Vodka portfolio: Seagram’s Strawberry Lemonade Vodka and Seagram’s Mango Pineapple Vodka. Seagram’s Strawberry Lemonade Vodka offers a sweet strawberry flavor balanced with lemonade, while the Seagram's Mango Pineapple Vodka is a mix of tropical flavors, the company says. With a 35% ABV, Seagram’s Strawberry Lemonade Vodka and Mango Pineapple Vodka are available at retailers nationwide for a suggested retail price of $12.99.

Kinky Beverages, a brand of Prestige Beverage Group, announced the launch of its ready-to-drink (RTD) Kinky Pre-Mixed Cocktails. This new line brings Kinky’s signature drinks of Aloha Breeze, Patio Punch and Margarita to life — pre-mixed and ready to pour, the company says. The Kinky Aloha Breeze boasts flavors of cranberry, pineapple, coconut and lime with premium vodka, while the Kinky Patio Punch is a cool blue fusion with flavors of wild berries, peach, mango and lemonade, it says. The Kinky Margarita balances flavors of sour and sweet with premium tequila, it adds. Each 1.75-liter bottle of Kinky Pre-Mixed Cocktails has an ABV of 9.95% and is available nationwide for a suggested retail price of $19.99.