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Golden Rule Tequila Paloma
Golden Rule Spirits announced the newest addition to its roster of bar-strength, ready-to-drink (RTD) cocktails in a can: the Tequila Paloma. The cocktail comes as the fourth variety released by the family-owned, San Francisco-based company. Handcrafted in Ventura, Calif., the Paloma is a combination of 100% agave tequila and Golden Rule Spirits’ own grapefruit liqueur made with Rio Red grapefruit and lime juices, the company notes. The Golden Rule Paloma balances the sweet, bitter juiciness of grapefruit against the backbone of the brand’s own 100% agave tequila, it says. The 26% ABV Paloma is sold in individual cans for a suggested retail price (SRP) of $5.99 and an SRP of $20 for a four-pack, available to purchase by visiting the Golden Rule Spirits website.
Table, Tableware, Yellow, Gesture, Drinkware
Spirited Hive Gin
Spirited Hive, a portfolio of ready-to-drink (RTD) canned cocktails, announced the addition of a honey infused gin-based cocktail made with lemon and juniper berry. The brand’s initial launch included a bourbon, tequila, and vodka cocktail, each infused with all-natural ingredients and organic honey.
Created through a happy accident, Spirited Hive was founded in 2020 by Jack Espy through making honey-based drinks for his “hive” amidst a global pandemic, the company says. “It’s been wonderful to see something that started with me and my hive to grow across the country and reach other hives,” Epsy said in statement. “Our gin cocktail is made with an exceptional gin sourced from New Haven, Wisconsin, and is made with lemon infused wildflower honey, and juniper berries.” Packaged in 355-ml cans, the 7% ABV Spirited Hive Gin is available to purchase in a four-pack for a suggested retail price of $16.99 at select retailers and online at the company’s website.
Glass bottle, Alcoholic beverage, Drinkware, Liquid, Wine, Product, Barware, Drink, Fluid
Boisson Blanc
Boisson announced the launch of its first-ever in-house non-alcohol beverage: Boisson Blanc.
Boisson Blanc was curated by Boisson in partnership with winemaker Johannes Leitz of the German wine brand Leitz. Leitz has received national and international recognition for his outstanding wines and most recently, is responsible for helping advance the quality of non-alcoholic wine making in Germany, the company notes. Boisson Blanc is a crisp white wine that features a blend of multiple white varieties grown in Germany and Spain, including Muller-Thurgau and Airén, all sourced specifically for their characteristics successful to non-alcoholic preparation, it says. The resulting taste provides a delicate balance of natural acidity and bright, citric fruitiness, it adds. Boisson Blanc is available to purchase online at and in-store at their newest Rockefeller Center location starting for $16 a bottle.
Alcoholic beverage, Liquid, Fluid, Barware, Drinkware, Drink
Tip Top Espresso Martini
Tip Top Proper Cocktails announced the launch of its all-new, ready-to-drink (RTD) 100-ml canned cocktail: the Espresso Martini. A collaboration with coffee pioneers Counter Culture, the newest offering is made using three ingredients: vodka, vanilla and espresso from Counter Culture’s Big Trouble coffee blend. Thoughtfully formulated and tested, over the course of many months, recipe developer Miles Macquarrie and the Tip Top team worked alongside the coffee palettes at Counter Culture to create this all-new cocktail offering that’s strong and smooth, it says. The 22% ABV Espresso Martini is available for shipping to 41 states through Tip Top’s website. Individual cans of the Espresso Martini also are available in retail stores and bars in seven states: Colorado, Florida, Georgia, Illinois, New Jersey, New York and Texas.
Hrbvor iced teas
Hrbvor (her-bi-vore) launched a new line of herbal iced teas. The new product line blends exotic herbs like moringa, butterfly pea, and tulsi (holy basil) with familiar classics like hibiscus, chamomile and rosemary to create still and sparkling iced teas that are organic, refreshing and low in sugar, the company notes. Lightly sweetened with a touch of honey, Hrbvor teas are packaged in 12-ounce cans, and 8-ounce cans for children. The new herbal iced teas are available to purchase by visiting the company’s website.
Coffee Sparkling Shrub
Women-owned Siren Shrub Co. announced teaming up with award-winning Ruby Coffee Roasters to release its new coffee drink: Coffee Sparkling Shrub. The flavor, inspired by the Espresso Romano, is a combination of lemon juice and espresso, the company notes. The team at Siren Shrub Co. decided to swap in the apple cider vinegar mixer to naturally replicate the acidity of lemons, it says. The Siren Shrub Co. Coffee Sparkling Shrub boasts nutty notes of citrus and berry — with a little something extra, it adds. This limited edition collaboration is available to purchase online and in stores for $20 for four 12-ounce cans or as part of a four-pack sampler.
Cutwater Heaters
Cutwater Spirits announced the launch of its brand-new innovation: Cutwater Heaters, a line of 375-ml bottled high-proof mixers to help craft a warm cocktail with ease. Just add hot water and enjoy an instant, bar-quality Whiskey Hot Toddy, Vodka Apple Pie or Hot Buttered Rum cocktail, it says. The Whiskey Hot Toddy features Cutwater’s Bourbon Whiskey with the aromas of vanilla and oak to complement notes of honey and a hint of vanilla, the company notes. Meanwhile, the Vodka Apple features Cutwater’s Vodka with notes of tart apple and cinnamon, and the Hot Buttered Rum features Cutwater’s signature Rum with notes of butter and vanilla accented by hints of cinnamon and clove, it says. The 40% ABV Cutwater Heaters are available for purchase in California, Massachusetts and Colorado and online at and with a suggested retail price of $13.99 a bottle.
Beverage can, Tin, Drink, Canning, Food
Match Day Light
Schlafly Beer and WellBeing Brewing Co. announced the release of Match Day Light, a 35-calorie, non-alcohol (NA) English Pale Ale. Match Day Light is a new style release from the two brewing companies, who announced a joint venture this summer. The NA craft beer celebrates St. Louis’ love of soccer through the packaging and ingredients used to brew it, and the style selection is an intentional nod to Schlafly’s flagship beer during the past 30 years, the companies say. Based on the original recipe from Schlafly Beer, the ingredients feature London yeast, Essex Chocolate malt, East Kent Golding, Northdown and Pilgrim hops. Schlafly and WellBeing use the latest in brewing expertise and technology to create a “true-to-taste” brew without the alcohol, the companies note. Packaged in 12-ounce cans, Match Day Light is available across Schlafly’s distribution as well as Schlafly’s four brewpubs: Schlafly Tap Room in downtown St. Louis, Schlafly Bottleworks in the Maplewood neighborhood of St. Louis, Schlafly Bankside in St. Charles, Mo. and Schlafly Highland Square in Highland, Ill.

January 2023    |

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