Products

Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew. “Coffee and whiskey are beloved in their own rights and come together naturally when blended,” said Don Deubler, CEO of Atomic Brands, in a statement. “It’s a timeless pair that’s been largely overlooked within the RTD space — we’re excited to fill that gap for consumers.” Packaged in 12-ounce cans, the 5.9% ABV Kentucky Coffee Hard Cold Brews will be available in four-packs at retailers nationwide this fall in three flavors: Black, Vanilla and Mocha.

Rowdy Mermaid, a functional beverage brand, announced the release of its latest innovation: good mood soda, a low-sugar, low-calorie, functional soda infused with 200 mg of ashwagandha extract. This is Rowdy Mermaid’s first shelf-stable offering, allowing wider audience accessibility to its functional beverages, it notes. This line expansion represents an addition to the ever-growing “better-for-you” soda category, the company says. The new lineup of beverages is available in four flavors: Orange, Grape, Lemon Lime and Cola. Rowdy Mermaid’s good mood soda is available to purchase across a wide range of retail locations including Natural Grocers, Lassens, Fresh Thyme, The Fresh Market, Hy-Vee, Bristol Farms, Market District, Mollie Stones, select Jewel Osco stores, Woodmans, United Supermarkets, and numerous other retailers throughout the remainder of this year, it says.

FUNNY WATER, a hard water brand with natural flavors and no carbonation, announced its latest flavor release: Pomegranate. Ideal for fall-time sipping and holiday gatherings, this low-ABV beverage starts with a hint of sweetness and gently transitions into a subtle tart taste, the company says. Each can has a 3.75% ABV, contains only 80 calories, and features zero grams of sugar, it notes. Pomegranate joins FUNNY WATER’S stacked lineup of flavor combinations like Jalapeno Lime, Lemon Ginger, Watermelon and Cucumber Mint, available in variety packs both online and throughout various retail locations nationwide.

Uncle Matt’s Organic added a new functional juice-based beverage to its portfolio: Uncle Matt’s Organic Superfruit Punch. With a blend of real superfruits, including dark sweet cherries, blueberries, and black elderberry, this antioxidant-boosted beverage contains just 45 calories in each 8-ounce serving and has no cane sugar, preservatives or added flavors, the company notes. “We are thrilled with our newest better-for-you boosted beverage, Uncle Matt’s Organic Superfruit Punch,” said Susan McLean, vice president of marketing and innovation at Uncle Matt’s Organic, in a statement. “With 100% vitamin C from the acerola cherry, plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time.” Uncle Matt's Organic Superfruit Punch is available to purchase in a 52-ounce bottle as well as a shelf stable eight-pack of 6.75-ounce juice boxes at select retailers nationwide including Whole Foods and Sprouts, and online at the company’s website.

Playboy Spirits, in a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announced the launch of PLAY HARD, a premium line of vodka seltzers. PLAY HARD Seltzers, Playboy Spirits’ newest addition to its alcohol beverage portfolio, is a new entrant to the ready-to-drink (RTD) category with a focus on unique flavors, natural ingredients, low calories and stand out packaging featuring iconic artwork by Andy Warhol, it says. “Playboy Spirits welcomes a new generation as we unveil the next chapter in hard seltzers with PLAY HARD — designed for those who seek great flavor, premium quality, and style,” said Marc Bushala, CEO of Playboy Spirits and SIP, in a statement. Available in four flavors — Mango Dragon Fruit, Grapefruit Yuzu, Pineapple Passion Fruit and Apple Prickly Pear — each 12-ounce slim can has only 3 grams of carbs, 110 calories, all-natural ingredients and a 4.5% ABV, the company notes. PLAY HARD is offered at select retailers in Miami and Orlando, as well as online at the company’s website, with plans to expand into additional markets throughout 2024, it says.

Sagamore Spirit announced the release of its first-ever liqueur: Sagamore Spirit Amaro. Made with the same 95% rye distillate used in Sagamore Spirit Rye Whiskey, the herbal elixir was developed to complement the brand’s core line of rye whiskies, the company notes. To get the recipe just right, Sagamore Spirit’s team of distillers experimented with a variety of premium botanicals that would meld with the brand’s rye distillate, it says. “As distillers, we love experimenting, and developing Sagamore Spirit Amaro was a great opportunity to explore ingredients that would blend perfectly with our whiskey’s signature taste profile,” said Ryan Norwood, chief operating officer at Sagamore Spirit, in a statement. “Our standards are exacting, so getting it right took time. There wasn’t a playbook for a rye distillate-based amaro, and our goal was to create something that not only tasted great on its own, but was tailor-made for rye whiskey cocktails.” Rolling out in bottles and Black Manhattan cocktails, Sagamore Spirit Amaro now is available for purchase at on- and off-premise accounts in select markets, including California, Illinois, New York, Maryland, Massachusetts, Pennsylvania, Texas, and Washington, D.C., at a suggested retail price of $29.99 for a 750-ml bottle.

BODYARMOR Sports Nutrition announced the launch of its latest innovation: BODYARMOR Flash I.V. Hydration Boosters. This is BODYARMOR’s first foray into hydration boosters in single-serve powder stick form, it notes. BODYARMOR’s new Flash I.V. Hydration Boosters offer the ability to refuel and replenish with more than 2,200 mg of essential electrolytes plus added functionality with zinc, vitamins B and C to support a healthy immune system, the company says. With no artificial flavors, sweeteners, or dyes, BODYARMOR Flash I.V. Hydration Boosters contain zero sugar and only 15 calories or less in each single-serve packet, it adds. Available in compact single-serve, six-pack and 15-pack offerings, BODYARMOR Flash I.V. Hydration Boosters can be purchased nationwide and online at Amazon in five flavors: Tropical Punch, Cucumber Lime, Grape, Strawberry Kiwi and Lemon Lime.

No Days Off (NDO) announced the launch of its NDO H2O ultra-premium canned waters. Created by fitness entrepreneur and CEO/Founder of LEGACY gyms, Manning Sumner, NDO H2O is a symbol of dedication and commitment that represents the idea that success is not achieved overnight, but through consistent effort and hard work, the company says. “We all need to be drinking about a gallon of water a day, and you want to make sure it is water that is pure and replenishing your body with the minerals it needs,” Sumner said in a statement. “I developed NDO H2O to be the best water on the market — crisp, clean, refreshing and thirst crushing — for everyone committed to becoming better versions of themselves.” Packaged in recyclable tallboy aluminum cans, NDO H2O is available in two variations: Still H2O and Sparkling H2O. Still H2O is pure, crisp, and balanced, while Sparkling H2O is refreshing with just the right amount of bubbles, the company says. Both variations of NDO H2O are available to purchase online at Amazon and the company’s website, as well as at select retail locations throughout Florida.