the Last Drop
Post Malone finds perfect match with poppi
The prebiotic soda brand poppi has partnered with rapper and singer Post Malone. The artist recently made a lifestyle change by giving up traditional soda, but poppi says Post Malone has found the perfect match in its soda. “The partnership was so authentic for both poppi and Post, and we could not be more excited,” said Allison Ellsworth, co-founder and chief brand officer at poppi, in a statement. “We’re on a mission to revolutionize soda for the next generation, and who better to help us usher that message than global superstar Post Malone, who has such an impactful, personal story to share.” To commemorate the partnership, poppi is debuting a custom 12-ounce can of Wild Berry poppi, the “Sunflower” singer’s favorite flavor, exclusively at Kroger. The can, labeled “Posty’s Soda,” tells the story of Post Malone quitting soda until he found poppi, “with a classic Post aesthetic and nod to Texas, where both he and poppi are from,” the company notes. “I’m excited to partner with Allison, Stephen and the entire poppi team to bring the future of soda to everyone,” Post Malone said in a statement. Additionally, Kroger customers had the chance to win one of five sets of tickets to a Post Malone concert.
Liquid Death chills with Plunge collab
Canned water brand Liquid Death has once again partnered with a company for an unlikely collaboration. This time, Liquid Death has teamed up with Plunge, a cold plunge tub supplier. After its conception in 2020, the cold plunge business was featured on Shark Tank. The Liquid Death x Plunge collaboration, the Freeze to Death Cold Plunge, is described as “the ice can that’s not just cold, but death-defyingly cold.” With only 300 made, this cold plunge is extremely limited-edition. The settings range from “brisk slap in the face” to “flirting with hypothermia.” It is designed to keep users upright and alert to experience the full-body freeze from soul to soles. “This upright cold plunge lets you submerge in a spine-tingling, full-body freeze, perfect for those who live life on the edge,” the companies say. The companies describe the plunge as being “tougher than your ex and built to withstand whatever death-defying challenges you dare throw at it.” The Liquid Death Plunge is designed for outdoor use only. Buyers also can add a chiller, ladder or climate protection when purchasing the plunge.
TEELING Whiskey invokes Fighting Irish spirit
TEELING Whiskey, a brand out of Dublin, entered its second year of partnership with Notre Dame Athletics. TEELING unveiled a line of limited-edition products for football season to celebrate the multi-year partnership between the legends of Irish spirit. This line includes bespoke “Irish Spirit” stadium jackets, which are made in collaboration between the two brands and crafted by hand by streetwear designer Kevin Leonel. The first drop of the TEELING x Notre Dame “Irish Spirit” jackets feature vintage and patchwork materials with an Irish tartan pattern. The jackets are available alongside the Limited Edition Notre Dame Telling Small Batch bottle, which hit shelves in August. Fans of the Fighting Irish can expect a second drop this month. The November drop will celebrate the legacy of Notre Dame football’s 1924 National Championship, the company says, with jackets designed to mimic whiskey barrels. “It’s been an honor to combine our rich heritage and modern approach to Irish whiskey-making with Notre Dame to create these truly collectable limited release whiskeys and ‘Irish Spirit’ jackets,” said Stephen Teeling, sales and marketing director at TEELING Whiskey, in a statement. “Teeling Whiskey will continue to enliven the Fighting Irish game day experience this season and in the seasons to come. We can’t wait for fans to enjoy the inaugural release of our Phoenix Legends series …” The commemorative Notre Dame “Phoenix Legends” series is to be released this month as well. It is a 24-Year-Old Single Malt finished in Rivesaltes Casks to honor the 100th anniversary of Notre Dame’s historic national football championship.
Ocean Spray celebrates 20 years of ‘Mean Girls’
Ocean Spray Cranberries Inc. announced a collaboration with Paramount Consumer Products to celebrate the 20th anniversary of the iconic film, “Mean Girls.” The collab comes with the release of “Mean Girls” x Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks. A cranberry juice cocktail had a cameo in the original film, the company notes, but contrary to what Regina George thought, it contained sugar. Ocean Spray teamed up with Rajiv Surendra, who played Kevin G, to reimagine his rap from the film with “zero sugars given,” as the new products from Ocean Spray feature zero sugar and no artificial sweeteners. “I’m grateful for fans’ continued love of the movie 20 years later and partnering with Ocean Spray to recreate the talent show rap was such a blast from the past,” Surendra said in a statement. “Happy Mean Girls Day, everybody, and remember, don’t ever let the haters stop you from doing your thang.” Mean Girls Day took place Oct. 3, a nod to one of the movies iconic scenes in which Cady Herron tells her crush what day it is. “Mean Girls” x Ocean Spray Zero Sugar Cranberry and Mixed Berry flavors are available for a limited time in-store and online. “Working with Rajiv and Paramount to launch our new limited-edition Mean Girls x Zero Sugar bottle has been an exciting experience,” said Ocean Spray’s Trinh Le in a statement. “We pride ourselves in offering consumers a portfolio of choice and this partnership has been a fun and inventive way of not only spotlighting our Zero Sugar line, but reminding consumers of how far we’ve come in 20 years.”
Wolverine, Old Rip Van Winkle Distillery work together on 1000 Mile Boot
Wolverine, a 141-year-old boot and clothing company, has joined forces with Old Rip Van Winkle Distillery to release Batch IV, a Wolverine 1000 Mile x Old Rip Van Winkle Boot. The boot is a celebration of the two brands’ dedication to superior quality, they say. The Batch IV boot is inspired by the caramel and wood notes of Old Rip Van Winkle 10 Year bourbon. It was built on the silhouette of Wolverine’s iconic 1000 Mile, which was first introduced in 1914. The boot “provides the perfect canvas for the continued partnership” between Wolverine and Old Rip as they celebrate their distinct blend of heritage, craftsmanship and quality into each product, the companies say. “Working with the team at Old Rip continues to be a highlight of our year,” said Lauren King, senior director of marketing at Wolverine Boots, in a statement. “We constantly inspire each other through our unique, yet shared, brand ethos and design. Each pair of boots we’ve launched together has created a new take on our heritage product, drummed up energizing ways to connect to our audiences, and ignited enduring consumer demand. Batch IV is no different.” The Wolverine 1000 Miles x Old Rip Van Winkle Batch IV Boot is “designed to age gracefully” and tailored for the ultimate bourbon enthusiast, the company adds. “It’s always a pleasure working with the Wolverine Team,” said Preston Van Winkle, member of the Van Winkle Bourbon Family, in a statement. “Wolverine is a brand that truly embodies our shared passion of quality craftsmanship behind the creation of every boot, much like the dedication we pour into our bourbon. This collaboration not only celebrates our mutual dedication to quality, but also underscores our joint support for continuing to champion America’s workforce.”
