New Products

Deko Cocktails, a new line of ready-to-serve cocktails, announced its official U.S. launch in more than 40 initial states. Deko Cocktails aims to redefine the market by elevating the home drinking experience with its ultra-premium, ready-to-sip cocktails, it says. Each Deko Cocktail — Firefly, Bee Knees and Gold Rush — blend high-quality spirits like hand-macerated cucumber vodka and barrel aged bourbon whiskey with unique botanicals and all-natural ingredients such as yuzu, elderflower and English lavender, the company notes. Packaged in 375-ml bottles, Deko Cocktails now can be purchased at select Total Wine & More stores, as well as direct-to-consumer by visiting the company’s website.

Zevia, a zero sugar beverage company, announced the launch of its new Salted Caramel Soda, a limited-edition flavor sold only on Amazon and Zevia.com. Salted Caramel Soda meets a growing demand as Zevia’s most decadent and unique soda to date, it says. It’s refreshing, indulgent — balancing flavors of buttery caramel and a hint of salt — making it ideal for a daytime treat or cozy evening, the company adds. Salted Caramel Soda is available to purchase in eight-packs on Amazon and in 24-packs by visiting the company’s website, while supplies last.

American Metal Whiskey, an extension of American Metal Customs shop celebrated for its custom cars and motorcycles, unveiled its new whiskey innovation: The Disciple. The Disciple starts with American Metal’s award-winning 90 proof Tennessee straight whiskey featuring a high corn mash bill that has been distilled in Tennessee and aged in Vermont, it notes. What sets it apart is American Metal’s new patent-pending sonic infusion process, which incorporates the distinctive sound of The Disciple — a custom motorcycle handcrafted by Co-Founder and Master Builder Josh Allison, the company says. Packaged in a 750-ml bottle, the limited-edition sonic infused whiskey is available online and in select bars, restaurants and liquor stores nationwide for a suggested retail price of $80.

Waterloo Sparkling Water unveiled the newest addition to its roster: Pomegranate Açaí, available as a limited-time-only (LTO) offering this fall. Waterloo’s all-new Pomegranate Açaí blends vibrant and ripe Pomegranate notes with earthy Açaí, creating a unique, full-flavor experience that is both bright and complex — quintessentially fall, the company says. Waterloo Pomegranate Açaí is available to purchase at retailers nationwide, including Whole Foods, Target, Walmart, Amazon, HEB, Central Market, select Costco divisions, select Sam’s Club divisions, ShopRite, Hy-Vee, Raley’s, Fresh Thyme, Cub Foods and more.

Lone River Beverage Co. announced a new addition to its Ranch Water lineup: Blackberry. Blackberry Ranch Water joins fan-favorites like the bold Spicy, sweet Prickly Pear and the classic Original Ranch Water, the company notes. With only 80 calories, 2 grams of carbs, zero grams of sugar, and an ABV of 4%, Blackberry is big on flavor while being light and guilt-free, it says. Packaged in 12-ounce cans, Blackberry Ranch Water is available to purchase in a 12-pack Variety Pack at major retailers nationwide.

Peet’s Coffee unveiled its latest innovation: Ultra Coffee Concentrate, Peet’s first-ever concentrated espresso. Ultra Coffee is crafted using Peet’s signature Espresso Forte blend to deliver a rich, full-bodied coffee experience right at home, it says. Designed for coffee lovers who crave barista-quality espresso without the hassle, Ultra Coffee brings Peet’s renowned craft and expertise into every pour, it adds. Ultra Coffee currently is available for purchase online at the company’s website in an 8-ounce bottle that includes 16 servings.

Founded in 1885 Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its non-alcoholic liqueur line. Featuring four distinctive flavors ― Elderflower, Ginger, Grapefruit and Pineapple ― each Giffard Non-Alcoholic Liqueur blends established processes like slow maceration, with cutting-edge methods to achieve the uncompromised taste of whole, natural fruits, herbs and spices, the company says. These liqueurs aim to empower non-drinkers and sober-curious imbibers with a sophisticated experience, and the opportunity to experiment with and add creativity to their alcohol-free cocktails, it adds. Giffard’s Non-Alcoholic Liqueurs are available to purchase at major retailers nationwide.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds. Available in two varieties — Unsweetened Vanilla and Unsweetened Original — what differentiates MILKish from other plant-based milks is that it is not only “good-for-you” — featuring zero grams of sugar, an excellent source of calcium, and only 50 calories in each serving — but it is “good-for-our-planet,” the company says. Packaged in 32-ounce cartons, MILKish Watermelon Seedmilk now can be purchased in a six-pack for $29.99 by visiting the company’s website.