Packaging
Investing in the future
Plastic bottle manufacturers help tackle sustainability goals
By Jessica Jacobsen
(Image courtesy of Krones Inc.)
Sustainability continues to be one of the top concerns for consumers. Earlier this year, PwC released its “2024 Voice of the Consumer Survey,” which reported that 46% of consumers indicated buying more sustainable products as a way to reduce their impact on the environment. The survey also found consumers’ sustainability interest extends to producers’ sustainability practices, including 38% interested in eco-friendly packaging and 40% interested in production and recycling methods by producers.
Given this high interest from consumers toward sustainability, today’s plastic bottle manufacturers are taking the steps to ensure their business aligns with what consumers are looking for.
“Bottling companies are seeking to reduce the environmental impact of their packages, both on the material and the energy consumption side,” says Sebastian Wenderdel, business development director of PET at KHS USA Inc., Waukesha, Wis.

(Image courtesy of KHS USA Inc.)
In terms of production sustainability, Wenderdel highlights how plastic bottle manufacturers are addressing energy usage throughout the production process.
“With energy prices on the rise everywhere, bottlers are seeking possibilities to increase their energy efficiency in the complete production line,” he says. “With the stretch blow molder being the largest energy consumer in a PET bottle production line, saving energy there is a logical step. A lot of machines from the late ‘90s and early 2000s are being replaced now, savings in air and re-heat energy can easily reach 50%. But also upgrades to existing machines can help to reduce energy consumptions, high-pressure air recycling conversions and oven upgrades become more and more popular.”
Bryan Lee, blowmolding technology sales for North America at Krones Inc., Franklin, Wis., also highlights how today’s equipment is designed to support a more sustainable production process.
“Today’s equipment has a higher throughput to enable more production with a smaller footprint, and is much more efficient in terms of air and energy consumption,” Lee says.
And when it comes to the finished product, a growing interest in post-consumer-recyclate (PCR) has taken shape, however, KHS’s Wenderdel notes that companies have struggled with goals surrounding this material because of its availability.
“The material availability is growing, but still scarce and hence costs are going up,” he says. “Blow molders [do not] usually have a big problem in handling higher PCR contents in the re-heat process of the preforms, but quality control is key here.
“For today’s high-speed productions, we are implementing new inspection and automation tools in the control of our blow molders to support the customers in handling sudden changes in preform quality and colors during a production run,” Wenderdel continues. “Operators would not be able to make adjustments before seeing a bad bottle blown, so we designed a system to adaptively adjust the re-heat process parameters already before the blowing process.”
Krones’ Lee highlights that the development of lighter weight bottles, recycled PET (rPET) and biodegradable materials have become a bigger factor when designing today’s plastic bottle manufacturing equipment.
“An increased focus on Circular Economy means that we have to adapt to, and also help develop, new products like tethered caps and label-less bottles, so that the recycling process can become more efficient and effective,” he says.
Lee highlights how Krones is approaching its equipment to support the sustainability needs of today.
“Krones looks at sustainability in many ways,” Lee says. “Recycled material can have more defects than virgin plastic, so you need to have an inspection system that can detect impurities in both preforms and bottles. The machines should be flexible enough to produce even with varying quality of raw materials as well as optimized for air and energy efficiency. And from an equipment manufacturing standpoint, Krones is investing in renewable energy as we strive to lower our own carbon footprint.”
KHS’s Wenderdel also highlights how lightweighting has impacted the production of plastic bottles in order to maintain the bottles integrity.
“Further lightweighting of PET bottles implies that old, off-site production setups no longer work for them, because lighter empty bottles can get dented or crashed during the transport, storage and feeding into the filling line,” he says. “Most bottlers therefore opt for self-manufacturing nowadays and they mostly do so on ‘blocked’ setups, i.e., the blow molders directly linked to the filler or even the labeler and the filler, by means of transfer stars. Like this, empty bottles also don’t get stressed in an air conveying system and are always safely handled by the neck before being filled and capped.”
“Consumers tend to fall back on bottled waters for their perceived safety and better taste compared to tap water. Safety, health and convenience perks will drive continued growth of bottled waters.”
– Julia Mills, food and drink analyst at Mintel
“Today’s equipment has a higher throughput to enable more production with a smaller footprint, and is much more efficient in terms of air and energy consumption.”
– Bryan Lee, blowmolding technology sales for North America at Krones Inc.
Flexible approach
Sustainable operations is just one of the many factors that beverage-makers are accounting for. Experts note that SKU proliferation continues to impact the manufacturing world.
Because of this, flexibility to support changeovers for not just product but also varying packaging formats is a necessity for beverage manufacturers.
“Customers want to have the ability to run multiple formats on the same line, so the machines have to be capable of not only fast, but also repeatable, changeovers,” Krones’ Lee says. “Quick-change tooling and robotics, and digital products like our LineXpress System have helped streamline the process to increase changeover speed and reliability.
“Multiple formats can also mean multiple product types, so we’ve developed a blow molder capable (Contiform 4th generation) of producing bottles for flat, carbonated, and hotfill beverages,” he continues. “And machines should be able to produce a wide range of sizes, as some consumers prefer a large pack of 500-ml containers for ease of use, while others will go for a gallon, or even bigger bottle, and serve from that.”
KHS’s Wenderdel also highlights the importance of seamless changeovers for operations.
“Customers expect quick and flawless changeovers from one SKU to the next, with minimum downtimes and zero errors throughout the whole manufacturing line,” Wenderdel says. “At KHS, we have designed numerous quick-change solutions in our equipment, for the stretch blow molders customers can nowadays get these options for both simple bottle changes and the more complex bottle neck changes. Downtimes can be reduced drastically with these tools, and we have possibilities to do these changeovers manually, guided or automatically with the assistance of robots.”
Wenderdel adds that another impact on equipment in terms of SKU proliferation has been the market’s expectation regarding new format parts, such as blow moulds.
“With our Bottles&Shapes program, we assist customers with a holistic approach to introduce new formats into their existing filling and packaging lines,” Wenderdel says. “We always take into account all aspects to guarantee a good performance of new bottles in the line and beyond, on their way to the end consumer, and make sure that once the new moulds and format parts arrive on site our customers can have a plug-and-play startup.
“Communication is key in this undertaking and our colleagues in this are, both in the local markets and at our PET competence center in Hamburg, have years of knowledge and experience to help the customer with the best-in-class solution, at competitive pricing and quick lead times,” he continues.
Next steps
As original equipment manufacturers adapt equipment to support the needs of today’s beverage manufacturers, suppliers also are exploring ways that artificial intelligence (AI) could play a greater role going forward.
Krones’ Lee explains that AI is available when it comes to collection, but can be implemented in other areas.
“AI is already being used on the collection side of the recycling industry, helping to identify and sort different types of materials,” he says. “It can be used in the bottle design process, to quickly produce a family of bottles or to make adjustments to current packages when lightweighting or changes in rPET levels are needed. Another use can be as a predictive and preventive maintenance tool, as it can monitor anomalies and their causes, and alert personnel as necessary.
“Logistics planning and resource management can be streamlined by AI, helping to coordinate changeovers and deliver raw materials to the line as needed,” Lee continues. “And it can even be a machine operator, making adjustments to heating and blowing parameters when there are environmental or material quality changes.”
KHS’s Wenderdel notes that AI has become a buzzword throughout the industry. However, advancements even outside the realm of AI are playing a role in the future of plastic bottle manufacturing.
“In blow molding, automated process control systems that dynamically adjust to varying operating conditions have been around forever,” Wenderdel says. “We introduced a new technology recently that based on varying color levels in rPET preform charges regulates the intensity of the NIR lamps in the oven, before the preforms actually enter the oven. With bottles at the limits of lightweighting today and rPET contents on the rise (but not always so its quality), process windows to get a good bottle out of the high-speed blow molders become smaller and smaller.
“Here, an automated system is of great help for the operators to keep their bottles in spec, as they would physically not be able to adjust the process by themselves in time before bringing out at least some bad bottles,” he continues. “Is such a system with self-learning features on board now a sort of artificial intelligence? Maybe yes, naming it AI or not (we don’t) from my point of view does not improve or decrease its benefit for our customers.”



Mozart Chocolate Liqueur adds 375-ml bottle
The Mozart Distillerie announced the introduction of Mozart Chocolate Cream Liqueur, Mozart Dark Chocolate Liqueur and Mozart White Chocolate Liqueur for the first time in a 375-ml format. All three expressions also are available in 750-ml, but this new smaller size has launched as an opportunity for consumers to explore the brand offerings before moving to a larger size bottle, it says. The 375-ml brand extension bottles are permanent additions to the Mozart Chocolate Liqueur portfolio and available for purchase online through ReserveBar and in retail stores nationwide for a suggested retail price of $15.99. Jenny Manger, portfolio director for Marussia Beverages USA, stated: “We are very excited to launch the 375-ml size of our Mozart Chocolate Liqueur core range: Chocolate Cream, White Chocolate and Dark Chocolate. This approachable size and price point makes it possible for our consumer to purchase all three expressions to explore the assortment of flavors. They’re also the perfect size for consumers looking to indulge in cocktails-for-two or to add a spirited chocolate kick to their coffee.”
Cambio Roasters unveils aluminum coffee pods
Cambio Roasters, led by former Keurig Chief Innovation Officer Kevin Hartley, launched its groundbreaking aluminum coffee pods. This innovative shift from plastic to aluminum represents a significant advancement in sustainability and coffee quality, the company says. The aluminum coffee pod addresses the environmental crisis caused by the 40 million plastic coffee pods that end up in landfills and oceans every day, offering a more eco-friendly and high-quality alternative, it adds. When commenting on the urgency of such a huge transition, Hartley stated: “There’s no sense in compromising the quality of the world’s best organic coffees, expertly roasted and curated, by placing them in a plastic vessel that’s porous. Our landfills are growing at an alarming rate, and the timing is perfect to introduce recyclable aluminum pods. That’s why Cambio is committed to transitioning away from single-use plastics and toward sustainable alternatives.” Cambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide, including Harris Teeter, Giant Martin, Hannaford and Walmart, as well as through their official website and Amazon.
Remedy Drinks rebrands as Liquid Remedy
Liquid Remedy announced a brand enhancement in its United States market, which includes updating its name, logo and packaging from Remedy Drinks to Liquid Remedy. The company, which is globally recognized for its range of delicious, better-for-you beverages, debuted its new name online in May and is rolling out new packaging, it says. The beverage itself remains the same, the company notes. “As an innovative disruptor in the healthy soda alternative industry, people often ask us what kind of Remedy we are,” said Cory Comstock, CEO of Remedy Drinks International, in a statement. “We’re thrilled to launch a new name that clearly communicates that we’re the Liquid Remedy: light and refreshing, live-cultured organic drinks for gut health.” Liquid Remedy also will update its web and social handles www.liquidremedy.com, @liquid.remedy, respectively. The refreshed packaging is rolling out in retail stores and online.
Onyx Coffee Lab packaging highlights producers
Onyx Coffee Lab announced the launch of its newly redesigned retail packaging. This update marks a significant step in Onyx’s mission to bring coffee lovers closer to the origins of their coffee while also enhancing convenience, enhancing customer experience, and underscoring the brand’s commitment to sustainability, it says. A standout element of the new packaging is the introduction of interactive cards for single-origin offerings that celebrate the coffee producers. Each card includes detailed information about the farmer, the region, and the unique process behind each batch of coffee. Consumers can scan codes on the cards to access videos, interviews, and additional content, creating an immersive experience that connects them directly with the people and places behind their coffee. The updated packaging includes a transparent, resealable bag inside a sturdy box, ensuring that the coffee remains fresh from the first cup to the last. The new design features a sleek, minimalist aesthetic that reflects Onyx’s artisanal approach to coffee, according to the company. The clean lines, monochromatic palette, and refined typography create a modern yet timeless look, mirroring the brand’s dedication to quality and craftsmanship, it adds.