New Products

Indeed Brewing Co. announced the release of Apple Crisp Ale, a one-of-its-kind hybrid of beer and cider. Technically a beer, but crafted to blur the lines, Apple Crisp Ale starts with Pilsner and Munich malt combined with real apple juice, the company says. Critically, it’s then fermented with a specialized cider yeast, it notes. “The combination of tons of apple, cider yeast, and the process of making a lager made something we think is unique, special, and perfect for the next season,” said Ryan Bandy, chief business officer at Indeed Brewing, in a statement. The 6.7% ABV Apple Crisp Ale is available at Indeed Brewing Co.’s Minneapolis or Milwaukee taprooms and at retailers across Minnesota and Wisconsin.

Spindrift debuted a bold new seasonal flavor, Spindrift Cranberry Punch, alongside bringing back one of its most requested fan favorites: Spindrift Cranberry Raspberry. Both limited-time offerings stay true to the brand’s ethos: made the hard way, with real fruit, zero added sugar, and never from concentrate, the company says. Cranberry Punch will be available for a limited time in select retailers and on Amazon, while Cranberry Raspberry will be offered exclusively at the company’s website and select Costco locations, it notes.

Fireball Whisky unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round. “Apples have had some iconic moments in mythology, fairy tales, even history books — but let’s be real, their true peak is pairing with Fireball,” said Danny Suich, global brand director for Fireball, in a statement. “Call it bold, but we’re betting Blazin’ Apple earns its spot in the apple hall of fame. We think our fans are going to love this temptation in a bottle.” Rolling out on store shelves across the country, Fireball Blazin’ Apple will be available year-round in a variety of sizes, including 50-ml and 750-ml bottles.

Yogi, a leader in purpose-driven organic tea blends, debuted its new Organic Herbal Tea Concentrates. Easy-to-prepare concentrates make refreshing iced tea while delivering the functional wellness benefits including immune and digestive support, the company says. The two new concentrate varieties — Yogi Organic Elderberry Lemon Balm Immune Health and Yogi Organic Hibiscus Ginger Digestive Health — are certified USDA Organic, which means non-GMO, and packed with purposeful botanicals, it notes. Each 32-ounce carton of Yogi Organic Tea Concentrates retails for $5.49 exclusively at Target stores nationwide and Target.com.

Crown Royal unveiled its latest flavor: Crown Royal Chocolate Flavored Whisky. This limited-edition blend combines carefully selected Crown Royal whiskies with rich chocolate flavor for a velvety finish, the company says. Aromas of vanilla, creamy chocolate and oak open each sip, leading to delicate hints of caramel and toffee on the palate and finishing with lingering notes of dark cacao and Crown Royal’s unmistakable smoothness, it adds. Crown Royal Chocolate Flavored Whisky is available nationally for a limited time with a suggested retail price of $26.99 a bottle.

Best Day Brewing announced its fan-favorite Imperial IPA style brew, Galaxy Ripple, has officially joined the brand’s flagship non-alcohol (NA) beer lineup. The second rotational beer that Best Day has brought back as a core beer due to consumer feedback and demand, Galaxy Ripple is an out-of-this-world Imperial IPA with tropical notes and made with Galaxy Hops, the company says. This complex beer’s bright, hoppy aroma and full-bodied malt sweetness are complemented by layered flavors of peach, pineapple, passion fruit and pine, it notes. Galaxy Ripple retails for $13.99 for a six-pack and is available for purchase on the company’s website and in partner retailers nationwide.

BRĒZ announced the launch of four new tonics, designed to align with the body’s natural rhythm, it says. The new lineup offers both canna-infused and canna-free blends crafted to elevate focus, energy, relaxation and rest, the company notes. “Since our inception, BRĒZ’s mission has been to reduce human suffering and maximize human potential. We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day,” said Aaron Nosbisch, founder and CEO of BRĒZ, in a statement. “These four blends, ELEVATE, AMPLIFY, DREAM and DRIFT, are the first step in continually evolving BREZ.”

Vital Proteins announced the launch of its new Collagen & Protein Shake. Featuring a light chocolate flavor, one convenient Vital Proteins Collagen & Protein Shake packs 30 grams of protein in each serving to help fuel wellness goals and features 10 grams of collagen peptides to support hair, skin, nail, bone and joint health, the company says. The new Vital Proteins Collagen & Protein Shake are available in four-packs at Walmart stores nationwide for a suggested retail price (SRP) of $9.99, and in 18-packs at Costco locations nationwide for an SRP of $29.99. Expansion to additional retailers is planned for later this year, the company notes.