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The Cheez-It & Wine combination is back for the third year in a row, and this time with an 'extra' twist. To celebrate its 100th birthday, Cheez-It teamed up with Usual Wines to unveil its ‘So Extra’ Toasty Experience Bundle that includes a one-of-a-kind Cheez-Itennial Cracker Coupe glass paired with limited-edition Extra Toasty Cheez-It flavors. While supplies last, the ‘So Extra’ Toasty Experience Bundle is available for purchase at Cheez-It’s new shopping destination, which also unlocks an exclusive discount off Usual Brut. Consumers who purchase the bundle could complete their experience by visiting for a 20% off discount on Brut or Mixed Packs.

Cheez-It, Usual Wines go ‘So Extra’

Following the successful launch of BACARDÍ Spiced Rum in September 2020, the rum brand toasted the change of the season this year with two new campaigns.

Embarking on a cheeky new social campaign, Captains Choose, BACARDÍ Spiced enlisted the help of Captain Glenn Shephard, as well as standout yachties Kate Chastain, Malia White, Colin Macy-O'Toole and Bobby Giancola ― all fan favorites on the Bravo TV show “Below Deck” ― who proved that it's high time to bench the captain, the company says.

The rum brand also unveiled a new digital ad spot called "Domino," which visualizes how BACARDÍ Spiced can inspire a domino effect at a party, enticing partygoers to do what moves them.

The rum brand also unveiled a new digital ad spot called "Domino," which visualizes how BACARDÍ Spiced can inspire a domino efThe new creative ad starts as a woman enters a party with a bottle of BACARDÍ Spiced in hand. As she makes her way through the party, a strong social energy comes over her and the effect of friendship, music and energy eventually overtake the entire party. fect at a party, enticing partygoers to do what moves them.

The "Domino'' digital ad spot was created by BBDO New York and will run on Instagram, Facebook and YouTube in North America and Western Europe.

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This year, Dr Pepper’s Tuition Giveaway Program took to TikTok, inviting students to tap into their creativity by reaching them on the platform in which they’re highly engaged. Running through Oct. 13, Dr Pepper accepted video submissions on TikTok through the #IDeserveTuitionContest hashtag challenge, where students were encouraged to share why they deserved free tuition by creating their own TikTok video. Featuring a custom sound build, and when the beat dropped, creators showcased why they deserved tuition, how it would impact their lives, and how it would help them achieve their personal and professional goals. Creators also were required to incorporate the #IDeserveTuitionContest hashtag into their videos. With the opportunity to win up to $100,000 in tuition during the 2021-22 college football season, this year, applicants also could win additional tuition dollars as Dr Pepper partnered up with not only Scholarship America, but also TikTok creator Alex Presley; Bill Nye, TikTok's foremost nostalgic science educator; reality star and business leader Mark Cuban; social experiment comedians AreYouKiddingTv; TikTok comedian Adam W; sports entertainment content creators Dude Perfect and more.


beats for those college funds

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5-hour ENERGY kicked off the football season by giving fans the opportunity to win the ultimate football experience: a chance to win $10,000. “We know that many could use a boost during early morning tailgates, or the Friday night lights of football. We are excited that this new promotion gives our many football fans something they could really use, $10,000 to create their own football experience,” said Jeff Sigouin, president of 5-hour ENERGY products, in a statement. The promotion, while supported by a national advertising campaign that featured former professional football player and sports radio host Mike Golic Jr., also offered a way to drive retail traffic and interest in 5-hour ENERGY products. Through Dec. 10, consumers can buy any 5-hour ENERGY product and enter a photo of the receipt or online retailer invoice with contestant information on

A ‘shot’ at winning ultimate football experience

To help further the mission of encouraging women to enter and succeed in non-traditional occupations, Deschutes Brewery teamed up with women’s work-wear company Dovetail Workwear. As the two Oregon companies invited women across industries to celebrate the project, all proceeds of Deschutes Mover Maker beer benefit the Pink Boots Society, which encourages beverage industry professionals to advance their careers through education. “Move Maker is a beer inspired by your favorite denim: a reliable, feel good, go-to beer that’s refreshing after a hard day of work,” said Veronica Vega, director of product development at Deschutes, in a statement. “This collaboration with our friends at Dovetail, a women-owned and -operated company, is a salute to all of the talented, hardworking women in non-traditional occupations, like brewing.” The small batch Move Maker beer, a 6% ABV Cold India Pale Ale (IPA) with elevated tropical fruit hop aromatics and minimal bitterness at 35 IBUs, launched in four-packs of 16-ounce cans and on draft on Oct. 1 at the brewery’s establishments in Bend and Portland, Ore., and Roanoke, Va.

All about women

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November 2021    |

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