Last
the
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In a recent promotion, 5-Hour ENERGY allowed fans to select its newest flavor. Participants had the opportunity to decide the next taste for the energy shot, with the ability to come up with their own tasty concoctions or vote for one of three potential flavors. More than 50% of the half-million votes received decided on Hawaiian Breeze Flavor Extra Strength 5-hour Extra Strength. The flavor features tastes of passionfruit, orange and guava, the company says. “Our fans were very excited to have a say in the 5-hour ENERGY next flavor and cast their votes,” said Jeff Sigouin, president and chief operating officer of the company, in a statement. “The new Hawaiian Breeze Extra Strength 5-hour ENERGY shot will have fans ready to set sail on their next adventure with a taste that is pure paradise.” Throughout the month of September, 5-hour ENERGY website visitors had the chance to purchase a Hawaiian Breeze-themed bucket hat, a website exclusive. The reversible cotton bucket hat shows colors and designs from the newly launched flavor.
Fans select new
5-Hour ENERGY flavor
This fall, Mr. Coffee announced its partnership with AJ McLean of the Backstreet Boys, launching the #IWantItLatte sweepstakes. The sweepstakes gave fans a chance to be serenaded by McLean if they commented their favorite coffee drink on his sweepstakes TikTok post. Five winners got a personalized song inspired by their coffee drink, which McLean sang, as well as a Mr. Coffee Latte machine — Mr. Coffee’s new Iced and Hot Coffee Maker. An additional 25 winners received a Mr. Coffee Latte. “I’m pumped to be partnering with Mr. Coffee for the #IWantItLatte Sweepstakes to show how everyone can have their coffee their way,” McLean said in a statement. “My go-to brew is a sugar-free white mocha, and I love that I can use my Mr. Coffee Latte to make it right at home or while I’m on tour. I can’t wait to see — and sing — fans’ coffee orders.” The sweepstakes ended in early October. With a portfolio of coffee makers and products spanning more than 50 years, the Mr. Coffee Latte machine has features like pod-free brewing and a built-in frother. “The Mr. Coffee Latte’s innovative design and brewing capability allows everyone to become their own at-home barista by creating any drink on the menu including lattes, cappuccinos, iced and hot coffee drinks,” said Chris Robins, business unit CEO of home appliances at Newell Brands, in a statement.
Backstreet Boy, Mr. Coffee launch #IWantItLatte sweepstakes
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Ionized alkaline water brand Essentia Water partnered with fashion designer Yoon Ahn. Essentia released a new installment of its “Stop for Nothing” campaign series featuring Ahn to celebrate the collaboration. Ahn, a contemporary jewelry and apparel designer, creates bespoke and avant-garde collections for her label, AMBUSH. Because she has gained international attention for her multiple high-fashion collaborations, Essentia believes Ahn embodies the brand’s mentality “to stop for nothing in pursuit of your passions,” the company says. “At Essentia, we understand that the connection between mind and body is imperative to reaching your full potential,” said Zola Kane, head of marketing at Essentia, in a statement. “Through this new partnership, we’re aiming to inspire our consumers to remain resilient while also focusing on self-care. We are thrilled to welcome Yoon, a true creative powerhouse and pop culture phenomenon, to Essentia Nation.” Ahn noted that she is proud to be partnering with a brand like Essentia because of the way it celebrates those who chase down their dreams. “There is something so simple and human about taking a moment in the midst of the chaos to hydrate and re-focus your energy,” Ahn said in a statement. “This message is an extension of my own creative process and has been integral to my success.”
Essentia Water embraces dream-chasers
Consumers can enjoy cold brew coffee cocktail through a new partnership between Baileys Deliciously Light Liqueur and Lavazza, a 127-year-old Italian coffee company. The union will bring consumers five new cold brew recipes using Baileys Deliciously Light vanilla flavor and Lavazza’s ready-to-drink (RTD) cold brew coffee cans in four flavors: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk. “Baileys Deliciously Light is such a delicious and versatile product, and paired with Lavazza’s ready-to-drink cold brew cans provides a simple yet innovative way to treat yourself to an iced coffee anytime, anywhere,” said Stacey Cunningham, director of Baileys and Liqueurs at Diageo North America, in a statement. “Iced coffee always comes down to personal preference, so we’re excited to partner with Lavazza to offer new and unique recipes for every type of coffee drinker — perfect for various occasions, including daytime celebrations, brunch and many more.” The two companies, along with Cocktail Courier, unveiled the Deliciously Light Cold Brew Kit to easily recreate the recipes at home. While supplies last, consumers can get a kit that includes the following: a bottle of Baileys Deliciously Light, a variety pack of Lavazza’s RTD cold brew cans, two tumblers, a frother, a sphere ice cube mold and garnishes.
boozy cold brew
Baileys, Lavazza
partner up for
Scott Disick
launches luxury Champagne brand
Reality TV personality Scott Disick, known for his relationship with Kourtney Kardashian, has partnered with European Champagne company Leo De Verzay. The “Keeping Up With the Kardiashians” star-turned-entrepreneur is bringing the taste of Leo De Verzay, previously only available in Europe, to 41 states across the United States with a brut and rosé. The Reign Brut, which shares a name with Disick’s youngest son, Reign, is “a blend of the best pinot noir, chardonnay and pinot meunier,” the company says. The Reine Rosé features pinot noir. The company calls it an “intense and powerful Champagne” that is balanced by the freshness of chardonnay. “We are very excited to launch this brand with Scott Disick,” said Brad Turk, managing member and equity partner, in a statement. “He is a proven leader, successful businessman and taste-maker, who understands and embraces our mission to bring quality and innovation in the Champagne/sparkling wine category. We will work together to create memorable experiences for our customers and make LDV their drink of choice.”
