October 2023
Volume 114, Number 10

CONTENTS

IN THIS ISSUE

Marketing enters its digital renaissance

Creator partnerships, auditing vital for social media marketing

SPOTLIGHT FEATURES
Bottle cap, Liquid, Drinkware, Purple, Fluid, Lighting, Drink, Solution

Beyond essential

Bottled water sees growth, category expands on consumer trends

Flash photography, Performing arts, Gesture, Entertainment

(Cover image courtesy of Health-Ade Kombucha)

ALSO IN THIS ISSUE

Vision care, Glasses, Photograph, Goggles, Bottle, Sunglasses, Drink, Leisure, Happy, Eyewear

The curious case of mocktails

Mingle Mocktails joins forces with Bethenny Frankel

Honing in on its specialty

Experts suggest natural retailers promote specialty offerings to appeal to customers

Cartons show their true potential

Sustainability, innovations showcase packaging formats attributes

At peak performance

Consumers prefer performance beverages with qualities beyond hydration

High expectations

Cannabis beverages gaining popularity for various reasons

Making a difference

Voice-picking technologies help streamline beverage operations

Getting real with robotics

Robotics offers ease of operations, support warehouse challenges