the Last Drop
‘Summon The Flavor You Wanta’ with Fanta, Warner Bros. Pictures collaboration
Fanta and Warner Bros. Pictures announced a global partnership prior to the release of “Beetlejuice Beetlejuice,” which debuted in theaters Sept. 6. Similar to the spirit of the mischievous demon, Fanta and Warner Bros. are encouraging fans to “Summon The Flavor You Wanta” and celebrate Halloween in their own way with consumer activations. With a nod to Beetlejuice himself, played by Michael Keaton, Fanta has launched the limited-edition Fanta Haunted Apple, an apple expression featuring the iconic black-and-white stripes on the can. Additionally, the full Fanta lineup has received limited-time makeovers featuring characters from the movie, such as Winona Ryder’s Lydia Deetz and Catherine O’Hara’s Delia Deetz. QR codes on the products can be scanned for access to exclusive physical and digital experiences. “We are thrilled to be bringing the wildly imaginative and ghoulishly creative ‘Beetlejuice Beetlejuice’ to theaters this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen,” said Dana Nussbaum, executive vice president, worldwide marketing at Warner Bros., in a statement. “Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Maison Lillet brings “Emily in Paris” to NYC
Maison Lillet, a Pernod Ricard brand, recently collaborated with the hit Netflix series “Emily in Paris,” starring Lily Collins. Ahead of Season 4, which premiered Aug. 15, the wine brand hosted a pop-up culinary experience in New York City with “Café de Lillet.” The café pop-up, which was from Aug. 14 to 15, offered guests a chance to step into “Emily in Paris,” as it was inspired by L’esprit de Gigi, the café at the center of the series. Two Lillet x “Emily in Paris” limited-edition bottles were also part of the collaboration, Lillet Blanc and Lillet Rosé. The Lillet women on the bottles sport looks seemingly inspired by Emily. Lillet also created two “Emily Lillet Royale” cocktail recipes, which the company says are ideal for sharing with friends while watching Season 4. “Maison Lillet and ‘Emily in Paris’ share so many commonalities, from a love of culture and style to a glamorous outlook on life,” said Kristen Colonna, vice president marketing accelerator, Pernod Ricard USA, in a statement. “We are proud to bring the French sense of joie de vivre that Lillet and ‘Emily in Paris’ share to our consumers and could not think of a better time than the Season 4 premier.”
81% of Americans are dining out once a month or more, with 39% dining out once a week or more.
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Coca-Cola, OREO celebrate the power of friendship
In an iconic pairing, Coca-Cola and OREO brands came together as “Besties,” creating two limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. The duo was inspired by besties around the world and launched several unique digital and physical experiences in celebration. “Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right, because our brands are alike in so many ways,” said Oana Vlad, global vice president of brand strategy at The Coca-Cola Co., in a statement. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.” By scanning a QR code on the Coca-Cola and OREO products, consumers can follow the instructions to explore “Bestie Mode,” syncing up music preferences with their bestie on Spotify. Once on Spotify, consumers can answer questions to see how their music tastes line up with their bestie’s, generating a playlist for the pair to enjoy together. Additionally, “Bestie Mode” merchandise will be available for a limited time in Forever21 stores across the United States. The “Bestie Mode” line will feature apparel like socks, drinkware, tops and more.
Smirnoff SMASH Vodka Soda teams up with Drew Brees at NOLA Pickle Fest
Smirnoff SMASH Vodka partnered with legendary quarterback Drew Brees and his foundation, the Brees Dream Foundation, at NOLA Pickle Fest in August. For the festival, consumers aged 21 and older were invited to enjoy flavorful competition at the Smirnoff SMASH Pickleball Court. “We are excited to bring NOLA Pickle Fest back and team up with Smirnoff SMASH Vodka Soda to unite fans and enthusiastic players for this unique, festival-style pickleball tournament,” Brees said in a statement ahead of the festival. “This weekend is all about bringing the community together for fun and bold competition.” Smirnoff also took the competition on the road with its Smirnoff SMASH Series, which brought SMASH Vodka Soda’s flavors to additional markets. The Smirnoff SMASH Series followed the first-ever Smirnoff SMASH Pickle Bowl, where the new ready-to-drink (RTD) brand served up pickleball with guests like Saweetie and Scheana Shay. “Smirnoff SMASH Vodka Soda is basking in America’s latest sports obsession: pickleball,” said Lisa Lee, director Smirnoff Pre-Mix at Diageo, in a statement. “As an OG of flavor and fun, we look to encourage fans (21 plus) who both love pickleball and all the celebrations that come after the game with friends, family and colleagues. It’s one of the most popular sports bringing the collective together, and we will keep elevating it in the coming months.”
81% of Americans are dining out once a month or more, with 39% dining out once a week or more.
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Know?
Three Chord Bourbon announces 2024 Backstage Series with The Allman Brothers Band
Acclaimed whiskey brand Three Chord Bourbon, renowned for award-winning blends and philanthropic work in the music community, announced its highly anticipated release of its 2024 Backstage Series. This year, the series debuts with a collaboration featuring The Allman Brothers Band, which curated a blend of straight bourbon whiskey finished with toasted peach wood. The idea for collaboration began in 2022 and was inspired by the album “Eat a Peach.” Every detail from this limited-edition offering, from the label design to the blend and finish, was developed collaboratively by The Allman Brothers Band and Three Chord Bourbon. “The music of The Allman Brothers Band is part of our culture, and has been part of my soundtrack as far back as I can remember. Collaborating with them has been an honor,” said Ari Sussman, whiskey maker at Three Chord Bourbon, in a statement. “We set out to make a whiskey with bold, distinctive aromas and flavors, while incorporating elements from the band’s iconography. After various prototypes, we decided to focus on toasted peach wood. Though not commonly used in whiskey production, peach wood can impart sweetness, structure and a hint of smoke that enhances the whiskey base.” Consumers can secure bottles of this collaboration for a limited time, but the bottle will be available at select retailers.
