Industry Issues
Nutrabolt expands strategic partnership with Bloom Nutrition
Nutrabolt, Austin, Texas, announced a significant new investment in Bloom Nutrition, the approachable wellness line founded by Mari Llewellyn and Greg LaVecchia. The expanded investment in Bloom amplifies the Nutrabolt portfolio, extending its reach into new categories and usage occasions, attracting a broader consumer base, the company says.
Nutrabolt will continue to collaborate closely with the Bloom founders and management team, who will still drive the brand and lead its strategic vision.
The expanded investment follows Nutrabolt’s minority stake in January 2024 where it led a $90 million financing round, which at the time, gave Nutrabolt a 20% ownership stake in the company. The initial investment provided Nutrabolt an opportunity to expand its active health and wellness portfolio into the greens and superfoods space, while also offering whitespace to pursue in the form of new product platforms and distribution opportunities, the company says.
“Since our first introduction to Bloom, I’ve been continually impressed by the brand’s evolution, its visionary founders, and their explosive growth,” said Doss Cunningham, Chairman and CEO of Nutrabolt, in a statement. “With the breakout success of Bloom Pop and a record-breaking year for Bloom Sparkling Energy, the brand’s momentum presents a powerful step-change growth opportunity for Nutrabolt. I’m confident Bloom is on track to become one of the fastest-growing and most talked-about beverage brands in the years ahead.”
The broader investment strengthens the commercial partnership between Bloom and Nutrabolt, further supported by the ongoing relationship with Keurig Dr Pepper (KDP), which continues to play a valued role in Bloom’s retail strategy.
Citi acted as exclusive financial advisor to Nutrabolt and provided committed financing. Gibson Dunn acted as legal counsel to the company. Intrepid served as financial advisors to Bloom Nu LLC with Buchalter acting as legal counsel.
DTC wine shipping down as industry pressures persist
Amid broader declines in the wine and beverage alcohol sectors, the direct-to-consumer (DTC) wine shipping channel is set to face another difficult year. According to the 2025 Direct-to-Consumer Wine Shipping Mid-Year ReportfromSovos ShipCompliant andWineBusiness Analytics, both shipment value and volume in the U.S. DTC market have continued their slide downward, a trend that has persisted since 2022, it says.
Nationwide, shipment volume declined by 12% for the January-June 2025 period, amounting to 2.7 million cases sold, while the overall value of these shipments decreased by 6%, totaling $1.7 billion. Average bottle price has experienced a steady increase over the last three years, with prices rising this year by 8%, reaching $52.68.
“Evolving tastes and shifting consumer preferences are redefining the U.S. wine market — and the ripple effect is clear. The DTC wine shipping segment is poised for another year of contraction as these market-wide changes continue to take hold,” said Alex Koral, regulatory general counsel at SovosShipCompliant, in a statement. “Still, opportunity lies in connecting with emerging consumer segments, leaning into premiumization, and embracing innovative channels that meet buyers where they are.”
Andrew Adams who is an analyst and editor with WineBusiness Analytics, added: “It’s disappointing to say the least. Especially as increasing DTC sales was a goal for most U.S. wineries this year. The decline in shipment volume shows how challenging and competitive the DTC market has become.”
The Direct-to-Consumer Wine Shipping Mid-Year Report is an annual collaboration between Sovos ShipCompliant and WineBusiness Analytics, examining shipment trends from wineries to U.S. consumers. The proprietary data included is compiled from an algorithm measuring total DTC shipments based on millions of anonymous direct shipping transactions filtered through the ShipCompliant system and paired with WineBusiness Analytics’ comprehensive data on U.S. wineries.
In The News …
Snohomish, Wash.-based winery Quilceda Creek acquired the prestigious Longwinds Vineyard on Red Mountain in Washington from The Duckhorn Portfolio. The property was initially established in 2014 under the guidance of vineyard manager Dick Boushey and developed in partnership with the team at The Duckhorn Portfolio. The proximity to Quilceda Creek’s Galitzine Vinyard, just two-thirds of a mile away, creates operational efficiencies while also adding fruit with higher tannin and acid leaves, the company says, providing additional components to create complex, long-lived wines. “This is a gorgeous, high elevation vineyard, a little closer to the stars,” said Paul Golitzin, Quilceda Creek winemaker and president, in a statement. The transaction highlights a successful vineyard consolidation within premium appellations, where operational synergies and quality enhancement drive strategic value, it adds.
Sustainable coffee brand Cambio Roasters recently launched its Keurig-compatible aluminum coffee pods in Target locations, expanding its national footprint. The recyclable aluminum K-Cups are available on Target shelves in 47 states. Cambio operates with a triple-bottom line: people, planet and profit-sharing, it says. The company donates 20% of its profits to Food 4 Farmers, which helps farming families in coffee-growing regions to put food on the table ear-round. Cambio also works closely with 4Ocean to pull plastic waste from oceans and waterways. “Our launch at Target is a big move toward changing the single-serve coffee game,” said Kevin Harley, CEO of Cambio Roasters, in a statement. “You shouldn’t have to choose between great coffee and doing the right thing — and now you don’t have to.” Cambio’s collection rolling out in Target includes its medium roast Colombian and a Special Dark roast with a bold kick, all made from 100% organic beans sourced directly from farmers, the company notes. Every pod works in all Keurig machines and can be sent back through Cambio’s recycling program.
Breckenridge Distillery, a Tilray Brands Inc. brand, announced that Winebow will be managing distribution responsibilities across the state of California. Winebow will oversee Breckenridge Distillery’s full spirits collection across California, including its bourbon whiskey, whiskey, rum, vodka, gin and tequila. The distributor’s strong presence on the West Coast and dedication to exceptional service make it the perfect partner to help Breckenridge Distillery thrive in the Golden State, the brand says. “This collaboration builds upon a longstanding and highly valued relationship, during which Winebow has consistently demonstrated excellence in representing our portfolio,” said Michael Horan, Breckenridge Distillery’s executive vice president of sales, in a statement. “We hold Winebow in the highest regard and deeply respect their go-to-market strategies, which align closely with our vision for growth. We are confident that this expanded partnership will drive significant momentum and strengthen our position in the California market.”
Coca-Cola Beverages Florida LLC (Coke Florida) revealed the appointment of four region general managers to lead its newly established operating regions. These new appointments mark a significant milestone for the company’s “Next 10” strategy for growth and transformation, it says. “Our new region general managers are fully aligned with our customer-first mindset and have a deep understanding of the unique dynamics within their markets,” said Jamaal Medley, vice president of field operations for Coke Florida, in a statement. “Their expertise and ability to drive collaboration and empower teams will be instrumental in delivering localized excellence, strengthening relationships and driving growth across every corner of our footprint. The new leaders will oversee the North, Central, South and West regions, bringing extensive experience and a proven track record of delivering results, Coke Florida adds. The new leaders consist of John Browning (North Florida), Derek Fredrickson (Central Florida), Scottie Walker (South Florida) and Teddy Mejeur (West Florida). “This is more than a structural shift, it’s a bold step forward in how we serve our customers and communities,” said Cass Black, senior vice president and chief customer officer of Coke Florida, in a statement. “By empowering leaders to drive performance at the regional level, we’re unlocking new opportunities for growth, agility and deeper local engagement. It’s a reflection of our commitment to being closer to our customers and more responsive to the dynamic markets we operate in.”
Wine & Spirits Wholesalers of America (WSWA) announced a new Chairman for the association: Cutter Smith, president of Eder Bros. Inc. Smith succeeds Dina Opici, president of Opici Family Distributing, who completed her term as Chairwoman. “It is a privilege to serve as Chairman of WSWA,” Smith said in a statement. “Following in the footsteps of so many who have led before me, my focus will be on ensuring WSWA remains resourceful, nimble and dynamic — a true partner to our members as they navigate challenges and uncover opportunities in an evolving industry.” Smith is a leader in family-owned, Connecticut-based wholesale business. He takes the helm as WSWA continues to navigate evolving consumer preferences, an increasingly complex regulatory environment and significant economic pressures facing the beverage alcohol marketplace, WSWA says. “On behalf of WSWA and our members, I want to sincerely thank Dina Opici for her outstanding service and leadership during one of the most dynamic times our industry has ever experienced,” said Francis Creighton, WSWA president and CEO, in a statement. “Dina has been a tireless advocate for distributors, championing their role in communities across the country while helping to guide WSWA through key challenges like tariffs and regulatory changes. I am excited to work alongside Cutter as he takes on this role, bringing his experience, vision and commitment to advancing the interests of our members and strengthening the industry.”