New Products

Death Wish Coffee Co. announced it is bringing back its fan-favorite, limited-edition Pumpkin Chai, a seasonal best-seller that’s become a cozy fall favorite, it says. The medium roast is made from Fair Trade Certified beans and features natural flavors of cinnamon, cardamom and nutmeg for a guilt-free indulgence, the company notes. Pumpkin Chai offers an authentic, spiced-up profile made with no artificial flavors, which many others on the market might lack, it says. Ground bags and single-serve Keurig-compatible pods can be found at major retailers like Target, Publix and Sprouts, it notes. Pumpkin Chai also is available on Amazon and by visiting the company’s website.

Yellowstone Bourbon announced the launch of Yellowstone Cocktails, a new offering of premium ready-to-serve cocktails. Made with award-winning Yellowstone Kentucky Straight Bourbon and all-natural ingredients, Yellowstone Cocktails is comprised of the following ready-to-serve-options: Gold Rush, offering a sophisticated yet contemporary experience; Old Fashioned, combining orange, bitters and cherry, bringing a touch of sweetness and depth; and Espresso, combining coffee, vanilla and raisin, this bourbon-based, ready-to-serve espresso drink adds depth and complexity, the company says. Packaged in a shareable 750-ml format, equivalent to six standard cocktails, Yellowstone Cocktails will roll out at select retailers nationwide and will be available online, at a suggested retail price of $24.99 a bottle, it notes.

After successfully reviving the JOLT Cola brand, RECON1 announced the launch of JOLT Root Beer, its first flavor extension of the energy cola. The move comes in response to overwhelming consumer demand and exceptional performance at retail, where JOLT has quickly established itself as one of the most exciting new entrants in the functional beverage category, the company says. JOLT is available nationwide through major retailers, including Circle K, QuikTrip, HEB, Giant Eagle, Family Express, Toot’n Totum, ShopRite, Woodman’s Markets and The Vitamin Shoppe, with additional distribution expansions planned for 2025, the company notes.

BeatBox announced the expansion of its flavor multiverse with the addition of Mystic Grape. “Grape has been one of the most-requested, most-hyped flavors in our brand’s history,” said Brad Schultz, co-founder and chief marketing officer at BeatBox, in a statement. “As we continue to listen to our community and co-create memorable experiences, we developed BeatBox Mystic Grape with the intention to transform a familiar memory with a nostalgic taste into a modern-day party-perfect beverage.” Packaged in resealable carton, the 11.1% ABV Mystic Grape is available to purchase at retailers nationwide.

Right in time for fall, Bloom Nutrition welcomed its first-ever special-edition Sparkling Energy flavor: Crisp Apple. With notes of sweet, orchard-fresh apples, Crisp Apple is available in a limited-edition can that captures the feeling of a crisp fall day at an apple orchard, the company says. With a flavor reminiscent of biting into a freshly picked apple and formulated with better-for-you ingredients, each 10-calorie can contain no artificial flavors or colors, while featuring 180 mg natural caffeine, prebiotics and apple cider vinegar, green tea extract, l-theanine and ginseng, it adds. Crisp Apple Sparkling Energy is available now at Target stores and Target.com and is slated to roll out at major retailers nationwide, the company notes.

Jim Beam introduced Jim Beam Sunshine Blend, its latest innovative bourbon, arriving just in time to brighten the North American summer, it says. Crafted for daytime sipping, Sunshine Blend is a smooth, light and vibrant twist on classic bourbon, made with sunny social moments in mind, the company says. With bourbon drinkers expanding and Gen Z/millennials leading a shift toward lighter, sessionable spirits, Sunshine Blend enters the moment — bringing flavor, ease and sociability to a category traditionally known for depth and complexity, it adds. Packaged in a 750-ml bottle, the 40% ABV (90 Proof) Jim Beam Sunshine Blend is available to purchase nationwide.

Bones Coffee Co. is bringing full-on flavor with the return of its Fall Flavors collection, headlined by two new flavors: Frosted Pumpkin Roll and Blackberry Cobbler. “Everyone’s got pumpkin spice — but nobody does it like Bones,” said Travis Rule, CEO and co-owner of Bones Coffee Co., in a statement. The following are the flavors in the Bones Coffee Fall Flavors collection: Frosted Pumpkin Roll, cinnamon, creamy frosting and rich pumpkin spice swirl in a smooth medium roast; Blackberry Cobbler, inspired by Grandma’s best dessert that features a juicy, buttery blend; Apple Cider Donut, a best-seller returns with spiced apple and warm doughnut notes; Jacked O’ Lantern, the OG pumpkin spice coffee that started it all, and FrankenBones, featuring notes of chocolate hazelnut. All five flavors are available in 12-ounce ground, whole bean, single serve Bones Cups, and a limited-edition Fall Flavors Sample Pack.

Malibu announced its partnership with Dole to introduce Malibu & Dole, a new line of ready-to-drink (RTD) cocktails with Dole coming early 2026. Inspired by the popular pairing of Malibu and Dole pineapple juice, this collaboration brings the summer mindset year-round in a convenient format, the company says. The line will include an eight-can variety pack with four flavors including Pineapple, Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit. Additionally, large format single cans (19.2-ounce) will be available in Pineapple and Pineapple Mango. All flavors are 4.5% ABV, the company notes.