the Last Drop
Garage Beer conjures up ‘Garage Fear’
Small-batch light beer brand Garage Beer has teamed up with legendary horror-comic illustrator Tim Jacobus for a “frightfully good” combination. Garage Fear is an animated/comic horror-verse takeover featuring limited-edition 12-packs of Garage Beer (original and lime) illustrated by Jacobus, it says. The artwork depicts Garage Beer co-owner Jason Kelce alongside a bloodied, masked companion. “It was a blast to take the classic, oozing slimed cover formula and conjure up a nightmare where Jason Kelce is fighting for the last beer while defending the haunted garage,” Jacobus said in a statement. “Totally ridiculous concept … but, I can honestly say, I’ve been in worse places to get a beer.” An exclusive adult comic book titled ‘Garage Fear: The Cursed Can’ was available for a limited time in a limited quantity. The adult comic tells the story of an eerie encounter in Kelce’s garage where the last beer is up for grabs, monsters invade the garage and all-out chaos ensures. In addition to the comic book and packaging, a full adult animated short featuring both Kelce brothers was released in September.
Knob Creek, Eli Manning reunite for Knob Creek Bold Picks
Legendary quarterback Eli Manning has once again partnered with Knob Creek ahead of the 2025-2026 football season for the next edition of Knob Creek Bold Picks. Bold Picks is a season-long recognition of the bold selections of fantasy football fans are making in pursuit of victory, it says. To commemorate the upcoming football season, Knob Creek and Manning have reunited for a limited-time offering: Knob Creek Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch. The new batch is available nationwide in time for the post-season, it adds. “As football fans and bourbon makers, we respect the confidence it takes to win — on the field and at our distillery,” said Freddie Noe, eighth generation master distiller, in a statement. “Welcoming Eli back to the distillery, we knew we wanted this year’s release to be bold. The Knob Creek Eli Manning’s Bold Pick: 2026 Batch is bottled at cask strength; unfiltered, unapologetic and made for those who stand by their convictions. It’s the kind of whiskey that speaks to the intensity of game day and the high standards we’ve upheld at Knob Creek.” Manning will return with his own picks, offering fearless predictions and his own advice to help fans stand out on gameday, it notes. The Bold Picks campaign’s social and digital media plan highlights places where fans go to live and breathe fantasy football.
Coors Banquet saddles up with Wrangler for Western apparel line
Coors Banquet, the iconic beer brand from Molson Coors Beverage Co., has collaborated with Wrangler to create their first ever co-collection. The collection is a joint salute to the brands’ shared craftsmanship and grit, whether it is stitched into a pair of jeans or brewed into a signature, stubby bottle of Banquet, it says. The Wrangler x Coors Banquet Collection will feature more than 20 unique pieces, showcasing a Coors Banquet twist on classic Western wear across a variety of items. The collection includes denim vests, pullover sweaters, classic Wrangler 13MWZ Cowboy Cut Jean, graphic T-shirts and more. “This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, in a statement. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.” Wrangler and Coors Banquet partnered with artist Caitlin Hatch to paint Rocky Mountain Watercolors — hand-painted, Western-style posters that will double as the first-ever national ads made with beer — to bring the limited-time collaboration to life in a bold new way.
Saint James Iced Tea announced as official Certified Cleanup Partner of 4ocean
Saint James Iced Tea recently announced a partnership with 4ocean to officially join the clean ocean movement as a Certified Cleanup Partner. The partnership will help clean more than 50,000 pounds of plastic and trash from the ocean, rivers and coastlines around the world with the help of 4ocean’s full time captains and crews, it shares. “We’re proud to partner with 4ocean to help create a cleaner world,” said Brenden Cohen, co-CEO of Saint James, in a statement. “Sustainability isn’t a slide initiative for us. It’s core to who we are. This partnership is another step in reducing our environmental impact while continuing to deliver the clean, organic ingredients our customers expect.” The effort builds on Saint James’s recent launch of 100% aluminum bottles, which marks a major step in the brand’s journey toward eco-efficient production without compromising the premium, organic quality that has made it a category leader, it notes. “Our new aluminum bottles and latest partnership with 4ocean are both powerful steps in our mission to offer iced tea that’s better for you and better for the planet,” added Brad Neumann, co-CEO of Saint James, in a statement.
Reign Storm, Maren Morris launch Maren’s Masterclass
Reign Storm Clean Energy and award-winning singer-songwriter Maren Morris have launched Maren’s Masterclass. The masterclass, which accepted auditions through Sept. 22, will serve as an exclusive mentorship experience where up-and-coming musicians get the chance to have Morris as their personal adviser and spend time with her in the studio, it says. Maren’s Masterclass is open to multi-genre musicians and bands across the country. It invited emerging artists to audition for a chance to work with the “D R E A M S I C L E” singer to help define their sound as they launch their careers, it adds. The initiative combines Reign Storm’s mission to fuel and inspire people to Live Life Better with Morris’ passion for empowering the next generation of musical talent. “I’m so happy to be partnering with Reign Storm to launch this mentorship program,” Morris said in a statement. “In the past, I was lucky to have mentors who were willing to pass on their knowledge of the music industry. I’m proud to now have a chance to mentor others and cannot wait to see the amazing new emerging talent that is out there.” A total of three singers, songwriters, DJs, producers or musical groups are set to be selected as Morris’ mentees. “Maren’s Masterclass is a perfect example of how Reign Storm empowers individuals to tap into their highest potential and Live Life Better,” said Tim Ryder, general manager at Reign Storm, in a statement. “This program blends creativity, purpose and performance — everything our brand stands for. By giving aspiring artists access to mentorship from someone as talented and authentic as Maren, we’re helping fuel the next generation of creators with the energy and confidence to chase their dreams.”
