evian water and Rothy's partnered to repurpose evian water bottles collected from the U.S. Open Tennis Tournament into a limited-edition, tennis-inspired capsule collection created by Rothy's. With a shared mission to keep plastic waste in the economy and out of nature, evian and Rothy's will transform evian bottles collected between Aug. 30 and Sept. 12 from the U.S. Open Tennis Tournament, into a first-of-its-kind capsule collection that will debut in September 2022. Their goal is to give the evian bottles collected from the event a chic second life as part of a capsule collection of courtside essentials, made using Rothy's low waste, circular-focused manufacturing method, the companies say. The collected evian bottles will be blended with other recycled plastic bottles and then transformed into soft, washable thread, which Rothy's will use to knit each item in the capsule collection to shape — leaving minimal waste behind, they note. The design team is exploring everything from headwear to tennis bags, potentially testing into new categories for the brand.

Mast-Jägermeister US premiered its short film “Night Lights” starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). “Night Lights” is Post Malone's tribute to the local businesses and communities impacted over the past year, in support of Jägermeister's global hashtag #SAVETHENIGHT campaign to help bring life back to nightlife. Additionally, limited-edition #SAVETHENIGHT bottles were available for purchase in select stores worldwide in September with a portion of proceeds from U.S. sales benefiting NIVA (National Independent Venue Association), and a portion of proceeds from global sales going directly back to artists via Jägermeister's Meister Fund ― a financial support system for artists and creatives from the #SAVETHENIGHT Meister network. The innovatively designed bottle changes color when frozen at -18 degrees Celsius. Supporting Post Malone's efforts to raise up communities and artists, Jägermeister also is a sponsor of Posty Fest taking place Oct. 30-31 outside of AT&T Stadium in Arlington, Texas.

Dr Pepper released its latest exclusive indulgence: FANtastic Chocolate. The combination of Dr Pepper and chocolate is an extra sweet treat that’s available as a limited-time offering, while supplies last. Dr Pepper FANtastic Chocolate is a celebration of fandom and marks the introduction of the new Dr Pepper “Pepper Perks” rewards program. To access the limited-time carbonated soft drink, consumers were asked to scan the proof of purchase QR code on Dr Pepper purchases where they were prompted to create a “Pepper Perks” account, the company says. Once consumers earn a qualifying amount of points, they could redeem their purchase to receive the exclusive new flavor as long as it is available. Fans also can enter for a chance to win a trip to the College Football Playoff National Championship (Jan. 7, 2022) and redeem other Dr Pepper branded gear designed to enhance game day and cheer on their favorite college teams, the company says.

Coca-Cola partnered with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-ounce 100% rPET Coca-Cola bottles. “The 13.2-ounce, 100% rPET Coca-Cola bottle is just one of the many innovations the company has introduced to make important advancements toward a World Without Waste,” said Brandan Strickland, brand director of Coca-Cola Trademark at Coca-Cola North America Operating Unit, in a statement. “Now, with Sip Sized, 100% rPET Coca-Cola bottles available at convenience stores across the nation, we’re encouraging people to go the extra mile to commit to recycling our products again and again.” Those who pledged to recycle their Sip Sized, 100% rPET Coca-Cola bottles received a promo code via email ― available on a first come, first serve basis ― that was redeemable for a free, 10-minute bike or e-scooter ride through the Lime app.