Drinks

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By Lauren Sabetta | Managing Editor

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Hello, pumpkin

Although I consider myself to be a “fun-in-the-sun” person, who considers summertime to be the best time of year, I have to say with fall upon us I have never been more ready. Mostly, this year I am ready for cooler weather, exchanging shorts and tees for sweatpants and sweaters, the time of year when I can smell fall in the air, where I can enjoy soup, hot cider, or a nice hot cup of coffee wherever I might be.

According to a recent report from SpotOn, a leading restaurant software and payments provider, it looks like I am not alone in my sentiments that fall can't come soon enough. 

Although big chains are announcing their fall special arrivals earlier than ever, SpotOn reports that independent restaurants have already beat them to it, citing more than 602 pumpkin menu items already added to their client’s SpotOn Restaurant point-of-sale menus across the United States, starting July 8.

SpotOn has seen a 2,200% increase in pumpkin menu items added since July 1, it says. With the hottest summer on record, the company projects that fall items have been in greater demand even earlier this year.

“Usually, we see pumpkin or fall-themed beverage offerings added to menus beginning in August,” says Kevin Bryla, chief marketing officer and head of customer experience at SpotOn. “This year, we saw restaurants begin adding pumpkin-themed beverages at the beginning of July.”

Bryla adds that the earlier arrival of fall flavors is an industry-wide trend. “I think it gives consumers something to look forward to, especially this year, as most of the country has heat fatigue,” he says. “For bars and restaurants, introducing the flavors earlier brings business to a typically slow end of summer and helps drive visits and sales.”

(Image courtesy of Caribou Coffee)

In terms of pumpkin items on menus, SpotOn reports that 65% are beverages (27% beer, wine, 20% cocktail, 13% coffee, and 4% tea) from July 8 to Aug. 7 reporting time. Although beer is the majority of the pumpkin additions, Bryla notes that cocktails and non-alcohol options are finding their place on menus.

“Good Times Jazz Bar & Restaurant in Savannah, Georgia, has rolled out pumpkin versions of classics like the Martini, Mule, White Russian, and Old Fashioned,” he says.

Operators also are branching out beyond the standard pumpkin spice latte by putting their own spin on the seasonal favorite.

“Cote Korean Steakhouse does a frozen pumpkin spice from their frozen cocktail machine in between their summer frose and winter friesling seasons,” Brylas says. “Arcade 2084 is an arcade bar in Hillsborough, Ore., influenced by ‘80s pop culture, including the Cold War with Russia, which serves as inspiration for their Pumpkin Russian, a twist on a classic White Russian using pumpkin spice creamer instead of regular cream topped with crushed cinnamon graham crackers.”

And for those who are against the pumpkin spice latte trend, SpotOn is reporting even more fall flavors popping up since July 8:

Maple items added

Pecan items added

Pear items added

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“Urban Roast in DC is introducing an earl gray vanilla old fashion in addition to their Pumpkin spice espresso martini,” Bryla says. “In addition, other common fall flavors we’re seeing pop up include apple, maple, pecan and pear, as well as variations on hot chocolates and ciders. We are also starting to see Halloween-focused specials appear, including a selection of cocktails from R&R Prime in Georgia, such as a Poison Apple Manhattan and a Spooky Smores Martini.”

Bryla adds that operators that embrace fall flavor within their beverage menus are likely to see the effectiveness to enhance their sales, but also overall business performance and operations.

“Introducing a seasonal, limited-time offer can create a sense of excitement and anticipation, not only for your guest but also for your staff, and drive sales from late August well into November,” he says. “People love experiencing and sharing something new, and a fall-inspired beverage lineup can help operators tap into this. Remember, it’s not just about the menu items themselves, but the emotions and memories they evoke ― feelings of cozy sweater weather, fall gatherings, and comforting flavors.”

When crafting your own seasonal flavors menu, Bryla highlights the importance of getting an understanding of your concept and guest preferences, and taking your time to align your model with guests’ tastes and your business needs.

“Once you have a great idea, use it to reconnect with your guests,” Bryla says. “Communication is key, and your seasonal offerings provide an excellent opportunity to engage with your clientele. Email marketing and social media tools built into your point-of-sale can be powerful ways to spread the word about your fall beverages. By showcasing the offerings’ unique flavors and limited-time nature, you create a sense of urgency and anticipation that drives more customers through your doors.” BI

Continuing to support collegiate athletics and tomorrow’s future leaders, lifestyle energy drink CELSIUS, was named as the Official Energy Drink Partner of the Orange Blossom Classic (OBC). For the second consecutive year, the “better-for-you” energy drink has been tagged as the official game-day energy drink for HBCU action between Jackson State University and Florida A&M University in Miami Gardens, Fla., which took place Sept. 3 at Hard Rock Stadium. “We are absolutely elated that Celsius is renewing its partnership with the Denny's Orange Blossom Classic,” said Kendra Bulluck, executive director of the Orange Blossom Classic Committee, in a statement. “This game has grown to become more like a family reunion than just a big football game. This year is anticipated as being the best one yet, and we are proud that Celsius has decided to be a part of our family once again.” To further their engagement, this year CELSIUS became the presenting sponsor of the HBCU Reunion on the Yard. The event, free and open to the public, featured live performances, activities for the entire family, health screenings and more.

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More ‘like a family reunion’

Did You Know ...

New research from Desperados, a brand of HEINEKEN, reveals that dancing is the latest trend helping people unwind.

In fact, of those surveyed, 82% said they dance as a form of release, with a quarter (22%) doing so every single day, the company says. 

The survey, conducted by Desperados, “the beer brand with Latin spirit” also revealed that dancing has the power to make people feel happier (79%) and transform a bad day into a good day (69%). This marks the launch of Desperados Dance Club — an updated iteration of the dance-powered app, now turning dance steps into major rewards and epic experiences, it says.

With new functionality, partygoers can now open the app and dance anywhere, any time to unlock rewards including VIP access, festival tickets and more. They also can choose to raise cash for charities that champion inclusivity — Stonewall & Women in Music, the company says. For every 100 steps, Desperados will donate $1 to these charities in a bid to make dancefloors safer and more accessible, it adds.

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Beyond aging and transporting whiskey

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Stranahan’s Colorado Whiskey is teaming up with Sanborn Canoe Co., unveiling a bespoke Merrimack + Stranahan’s Blue Peak Canoe custom-built from Stranahan’s whiskey barrels. From the staves, to the lids and even the metal hoops, Sanborn utilizes all parts of Stranahan’s whiskey barrels in the building process to recreate the bespoke Merrimack + Stranahan’s Blue Peak Canoe, the company says. The Canoe is a custom design of the 14-foot-6-inch Tennessean Tandem / Solo, a classic model from Sanborn. Featuring two seats and weighing 46 pounds, the Tennessean is a straightforward transfer in and out of the water, whether solo or as a pair, it notes. It’s spacious enough for two people to take a weekend trip, but also can be heavily loaded for longer solo trips, it adds. The bespoke Merrimack + Stranahan’s Blue Peak Canoe now is available for made-to-order purchase on sanborncanoe.com and retails for $5,845. Given the process and care that goes into hand-crafting each canoe, there is a six to eight week lead time until they are ready for pickup or delivery, the company notes.

Kellogg’s Club Crackers and JaM Cellers are teaming up to launch Club x Butter Chardonnay Minis. These limited-edition crackers combine Club Minis with Butter Chardonnay to make a next-level snack for get-togethers, taking wine and cracker combinations to new heights, the companies say. “Who doesn’t love wine and crackers? But infusing Butter Chardonnay into Club Minis — that’s a new level of deliciousness we couldn’t resist making with our friends at Club,” said Michele Truchard, co-founder of JaM Cellars, in a statement. Carrie Foose, director of brand marketing for Kellogg’s Crackers, added: “We look forward to hearing what fans think of this unique, limited-edition snack, because with Butter Chardonnay infused in their favorite Club Minis, their next club hang will be fabulous.” The wine-infused innovation from Club Crackers is available for a limited time in the Ultimate Butter Box. This essential hosting box is packed with the Club x Butter Chardonnay Minis, four 250-ml ButterCans, and an insulated tote. Consumers 21 and older can purchase the Ultimate Butter Box on ButterClubMinis.com for $30, with daily drops of a limited quantity of boxes while supplies last. From Aug. 7 through 31, Club and Butter Chardonnay by JaM Cellars also gave consumers a chance to win a trip for their club of besties with the Butter Club Getaway Sweepstakes. The grand-prize winner and up to three friends will win a trip to JaM Cellars’ Wine & Music Studio for a weekend in Napa Valley. Ten runner-up winners will receive four boxes of Club x Butter Chardonnay Minis and a $100 gift card to purchase Butter Chardonnay.

The ‘Ultimate Butter Box’