Products

Nuun Hydration, a Nestlé Health Science brand, unveiled its new Nuun Sport Hydration Electrolyte Powder Drink Mix. The new powders feature a similar electrolyte profile as original Nuun Sport tablets but without the effervescent fizz, the company says. Featuring five essential electrolytes, the Sport Powder is delivered in convenient on-the-go powder stick packs in two new flavors: Pink Lemonade and Strawberry Kiwi. “We’ve taken our best-selling Sport tablet formula and created a powder version to provide more options to consumers who want to take Nuun on the road or on the trail,” said Aileen Stocks, president of Wellness Brands at Nestlé Health Science, in a statement. “Nuun is science backed with optimized electrolytes to help support water absorption and includes 1 gram of sugar per serving. Our hope is to help consumers start and stay hydrated every day.” The new Sport Powder is available to purchase online at Amazon, as well as the company’s website, and is coming soon to Whole Foods and Vitamin Shoppe, it says.

Something & Nothing announced the launch of three spritzes and three sodas in the U.S. market. First launched in the U.K. in May 2022, Something & Nothing spritzes blend high-quality French wines and Japanese Junmai Saké with the brand’s natural, no-sugar added, premium sodas, for a low alcohol by volume (4%) ready-to-drink option, the company says. Founded by Oliver Dixon and Rupert Pugsley, Something & Nothing was created out of a desire to evolve the non-alcohol space and innovate within the soda industry, it notes. As a result, Something & Nothing beverages are made with all natural juices, extracts and botanicals, in an effort to refresh people and the planet, the company says. Packaged in 11-ounce cans, all three flavors of spritzes are available online at Something & Nothing’s store starting for $69.95 for a case of 12. A six-pack with two cans of each sodas is available online for $20, as well as a six-pack of each of the spritzes for $34.99. The spritz and sodas also are available to purchase at Erewhon, Foxtrot and are available to be shipped nationwide.

BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage: BODYARMOR Flash I.V. Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, BODYARMOR Flash I.V. is scientifically formulated to balance carbohydrates and electrolytes for faster absorption and replenishment, the company says.
Developed with the same coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes, zinc, vitamins B and C to support a healthy immune system, without artificial flavors, sweeteners or dyes, it notes. Packaged in 20-ounce bottles, containing more than 2,200 mg of electrolytes, BODYARMOR Flash I.V. comes in four flavors: Grape, Strawberry Kiwi, Orange and Tropical Punch. Currently in retail stores regionally, BODYARMOR Flash I.V. will be available in-stores nationwide and online at Amazon nationally in 2024, it says.

Bacardi announced the U.S. launch of TAILS Cocktails, a new line of expertly crafted, pre-mixed cocktails that bring the high-end bar experience in-home. Made using the Bacardi portfolio of premium brands blended with top quality ingredients, TAILS Cocktails were crafted with the host in mind allowing them to serve premium, bartender-quality cocktails that are balanced, easy to prepare, and consistently delicious, the company says. “The trend of entertaining at home continues to grow and TAILS offers the perfect way to upgrade your at-home bar game,” said Alex Tomlin, senior vice president of marketing at Bacardi North America, in a statement. Building on its success in the European markets, TAILS Cocktails is available in three varieties in select U.S. markets. Selections are Lime Daiquiri made with BACARDÍ rum, as well as Espresso Martini cocktail and Passion Fruit Martini cocktail, both made with ERISTOFF vodka, the company notes. The Pomegranate Margarita, made with CAZADORES tequila, joins the lineup later this year as an exclusive cocktail for the United States, it says. Each 375-ml bottle of TAILS makes approximately three to four cocktails, each with 20% ABV and includes a QR code that links to a 30-second “how to” video explaining the simple serving steps.

Best Day Brewing announced the launch of its first, seasonal release: Electro-Lime Cerca de Cerveza.
A non-alcohol Mexican-style lager crafted with sea salt and fresh lime, Electro-Lime has only 75 calories in a can, the company says. “Electro-Lime, our sunshine in a can, is a really special, citrusy brew featuring both fresh lime puree and Motueka hops, which themselves have a unique flavor and aroma of tropical limes,” said Ron Lindenbusch, Best Day Brewing’s chief innovation officer in a statement. “The dash of sea salt kicks up the flavor and character of this beer.” Best Day Brewing joined the market in 2022 with three non-alcohol craft beers: Kölsch, Hazy IPA, and West Coast IPA. Electro-Lime is the brand’s inaugural brew to debut as part of its new seasonal program, which will showcase a new style for a limited time that captures the essence of the season. Packaged in 12-ounce cans, Best Day Brewing’s Electro-Lime Cerca de Cerveza is available at select retailers including Whole Foods, BevMo, Target, Total Wine, and H.E.B. and nationwide online at the company’s website.

Ripple Foods announced the newest addition to its portfolio of plant-based products: Ripple Kids Unsweetened Original Milk. The new offering is an unsweetened version of its Kids Original Milk and features 8 grams of plant-based protein and 50 mg of DHA omega-3s and choline, while having zero added sugars. The product was developed in response to consumer desire for an unsweetened version of Ripple Kids plant-based milk, the company says. “Parents consistently say Ripple Kids has been a game-changer for their family, due to the need for an alternative to dairy that provides great taste and optimal nutrition for children,” said Laura Flanagan, CEO of Ripple Foods, in a statement. “Parents also expressed a desire for an option without added sugar, so we felt it was important to bring this to the marketplace and give consumers the choices they’re looking for — especially since Ripple Kids is the only plant-based milk developed specifically for kids.” Packaged in 48-ounce bottles, Ripple Kids Unsweetened Original is available to purchase at Target stores nationwide, as well as other fine retailers. The product retails for $5.49-$6.49 and can be found in the dairy aisle.

Gay Water, a canned vodka soda company, unveiled its signature Gay Water lineup, introducing one of the first alcohol beverage brands to be founded and grounded in the LGBTQ+ community. The brainchild of Spencer Hoddeson, queer influencer and previous Head of Corporate Social for Yahoo, Gay Water is more than a beverage company, it is a brand that will represent the LGBTQ+ community 365 days a year, it says. “There has been a distinct lack of LGBTQ+ representation in the alcohol industry, but Gay Water aims to change this,” Hoddeson said in a statement. “As a company, we are focused on creating positive change in the industry through our work with vendors and employees that share our values. We want to create a brand that sparks joy every time you see and taste it.” Featuring three ingredients, only 80 calories, a 4% ABV, and no sugar, Gay Water also aims to appeal to folks trying to make healthier lifestyle choices, but still want to enjoy alcohol, the company notes. Launching with four refreshing flavors: Watermelon, Lime, Peach and Grapefruit, Gay Water plans to expand to more product lines in the coming months, it says. Packaged in 12-ounce cans, Gay Water single flavor packs of six can be purchased for a suggested retail price (SRP) of $18.25, and variety packs of 12 cans for an SRP of $36.50. Gay Water now is available online and at retailers across the United States.

Loyal 9 Cocktails announced the launch of its latest offering: Loyal 9 Classic Margarita. The launch comes off the heels of Loyal 9’s latest campaign “Less Less. More More.” celebrating moments that are more exciting, more flavorful and more spontaneous, the company says. Making its debut at Loyal 9’s NYC summer pop-up party in celebration of the platform, the new offering joins the full line of vodka lemonades — Lemonade, Mixed Berry Lemonade, Lemonade + Iced Tea, and Watermelon Lemonade. Packaged in 12-ounce cans, Loyal 9’s Classic Margarita is available in stores across Massachusetts, Connecticut, New York, Rhode Island and New Jersey for $13.99 a four-pack.