the Last Drop
In an exciting partnership, SOUR PATCH KIDS has teamed up with tea and juice drink brand Snapple, a Keurig Dr Pepper (KDP) brand. Together, the brands introduced the SOUR PATCH KIDS Snapple fruit-flavored candy mix. The limited-time offering comes in three flavors inspired by Snapple’s popular juice drinks: Mango Madness, Kiwi Strawberry and Fruit Punch. “At SOUR PATCH KIDS, we’re always looking for inventive ways to introduce new flavors and spark excitement among our fans,” said Grace Howard, innovation brand manager, Mondelēz International, in a statement. “And what better way to do that than by partnering with Snapple, whose iconic juice drink flavors perfectly complement our sour-then-sweet experience.” Merging two beloved brands, the collaboration brings Snapple’s refreshing juice drink flavors to the delectable SOUR PATCH KIDS candies. “Joining forces with a fellow Gen Z favorite like the SOUR PATCH KIDS brand allows us to give Snapple fans a delicious new way to treat themselves to their favorite Snapple flavors and supports the brand’s vision to inspire a more flavorful world,” said Kelli Freeman, senior vice president of marketing, KDP, in a statement. The two brands took the partnership a step further with a virtual trivia game where fans can test their skill in recognizing a Snapple Real Fact from fiction. Through a branded effect on TikTok, fans can participate for the chance to be entered to win up to $1,000.
launch sweet partnership
SOUR PATCH KIDS
Snapple,
Stumptown Coffee delivers
‘Coraline’
magic with Cold Brew release
Stumptown Coffee partnered with fellow Portland, Ore.-based company, the animation studio LAIKA, to release the “Coraline” Cold Brew. The limited-edition “Coraline” can is filled with Stumptown’s nitro cold brew and is a nod to the award-winning film’s 15th anniversary. The can is inspired by the film’s “fantastic garden” scene, in which Coraline stumbles into an otherworldly, whimsical landscape. “Our friends at LAIKA are kindred spirits with similar core values as Stumptown Coffee,” said Hanna Boone, creative director for Stumptown, in a statement. “We believe in being the best in our crafts, pushing the limits when it comes to what we create and we both love our home base of Portland, Ore. Being able to collaborate to celebrate the continued success of ‘Coraline’ has been a creative dream and we are excited to have it come to life in our cafes and cans all over the country.” More “Coraline” magic will be available at select Stumptown Cafes in Portland, Pasadena and New York City, where art galleries featuring concept art and artifacts from the film will be on display, along with “Coraline”-inspired menu items. One item is the “Coraline” Coconut Cream Cold Brew. Additionally, the two companies will be dropping Stumptown Coffee-“Coraline” merchandise, including mugs, totes and stickers.
BACARDÍ rum helps make music history
As part of their multi-year partnership, BACARDÍ rum is celebrating Camila Cabello’s new album, “C,XOXO,” with the launch of a limited-edition bioplastic vinyl made from sugarcane. The sugarcane vinyl offers fans a unique opportunity to own a piece of music history using a more sustainable production method than typical vinyl, the company says. The record features Cabello’s first single from her new album, “I LUV IT.” BACARDÍ has an ongoing partnership with nonprofit organization Bonsucro, which certified the suppliers for the repurposed materials and sugarcane for the vinyl. The release of the vinyl marks a milestone in the collaboration between Cabello and BACARDÍ, which kicked off earlier this year. The partnership debuted with an ad campaign featuring the singer’s hit “I LUV IT” as the soundtrack and aligning with the brand’s “Do What Moves You” platform aimed at celebrating self-expression and creativity. BACARDÍ is releasing a set of videos to explain the sugarcane vinyl production process to amplify the launch of the sugarcane vinyl, the first being a short-form video starring Cabello herself. The rum brand also introduced two new custom cocktails inspired by songs from “C,XOXO”: Chanel No. 5 and BOAT. The company says these capture the essence of Cabello’s new music.
Mark Wahlberg ‘Free Rein’ spirit sparks coffee partnership
Cole Hauser, best known for his role as Rip Wheeler in the “Yellowstone” TV series, founded Free Rein Coffee Co. in 2023. Over the summer, the company announced that actor, producer and entrepreneur Mark Wahlberg joined the team as an investor and brand ambassador. The company says that Wahlberg “embodies Free Rein’s ‘Get Up and Get After It’ spirit,” and that he was inspired by the company’s mission to “Serve Those Who Serve,” because the coffee brand gives back to those who serve their country and community — including active military, veterans, first responders, nurses and teachers. “Free Rein is a natural fit for me given my history of working with veteran causes, and their coffee is a staple in my daily routine,” Wahlberg said in a statement. “Cole and I share an ongoing commitment to veterans and the belief that hard work is the destination, not just the path. I’m excited to help Free Rein advance its mission to Serve Those Who Serve.” Alongside Hauser, entrepreneurs Karl Pfluger, Aron Marqux and Paul Anderson helped establish Free Rein. “Mark shares a similar patriotism and passion for supporting veterans,” Hauser said in a statement. “We have both gone around not only our country, but the world to support them and uplift them in any way we can. Mark has created an incredible platform to help us advance our mission: Serving those who serve our country and community and fueling folks to Get Up and Get After It so they can chase their dreams. I look forward to our partnership with Mark.”
Fat Tire is ‘Off The Wall’ with Vans collaboration. Fat Tire is ‘Off The Wall’ with Vans collaboration. Fat Tire is ‘Off The Wall’ with Vans collaboration.
The New Belgium brew Fat Tire has partnered with Vans. This collaboration takes the iconic Vans Checkerboard pattern “Off The Wall” and onto the cans of Fat Tire for limited-edition packaging and exclusive summer merchandise. The collection includes Vans Classic Slip-On Checkerboard Shoes featuring Fat Tire design, as well as a coordinating hat, socks and cooler. The items will only be available for a short time while supplies last. “Like Fat Tire, Vans speaks to those who appreciate authentic, quality products and identify with our respective roots as originators,” said Taylor Boyd, Fat Tire brand manager, in a statement. “This collaboration celebrates those qualities, and we’re excited for beer lovers to see a fellow icon in the beer aisle this summer.” With this partnership with Vans, Fat Tire will donate proceeds from beer sold to benefit Sustainable Coastlines Hawaii — a grassroots nonprofit dedicated to inspiring communities to care for oceans and beaches. In celebration of the collab, the two brands hosted two events this summer. In July, legendary skateboarder and musician, Ray Barbee, performed music in Denver at a public event featuring custom merch and a DIY art station. In August, the brands hosted a ticketed event in New York City with dinner and a performance by Annie Dirusso.