New Products

Beverage industry veteran Brandon Cason, announced the official launch of TEABIRD Hard Sweet Tea. TEABIRD combines the natural flavor of real-brewed black tea with just the right amount of sweetness coming from pure cane sugar, the company says. Capturing the Southern essence of American brewed sweet tea, this new product celebrates bold, real flavors with a homegrown twist and all-natural ingredients, it adds. TEABIRD Hard Sweet Tea is available to purchase at Walmart stores across the South, Southeast, Midwest and Northeast, as well as many other fine retailers.

Café Bustelo announced the launch of its first-ever multi-serve iced coffee collection: Café Bustelo Espresso Style Iced Coffee. Café Bustelo pays homage to its roots with this new ready-to-drink coffee, all the way from the flavor to the product packaging, it says. The bottle’s silhouette is inspired by that of a “Greca” ― a nod to the traditional method of brewing Café Bustelo's ground espresso, it adds. The Espresso Style Iced Coffee collection includes three varieties: Unsweetened, Sweetened and Vanilla — all which feature the robust, full-bodied flavor and aroma of Café Bustelo’s dark roast. Packaged in 40-ounce bottles, the Espresso Style Iced Coffee lineup now is available at Target and will be available at Walmart and Kroger with future restocks, the company notes.

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola.
With better-for-you ingredients, seven essential vitamins and zero sugar, Sparkling Cherry Cola adds to CELSIUS’ growing line of flavors influenced by timeless pop classics, providing consumers with better-for-you alternatives to high-sugar beverages, it says. This sweet twist on a classic, CELSIUS’ Sparkling Cola flavor features the tangy sweetness of cherries meets the familiar, bubbly embrace of cola, creating an irresistible harmony that takes your taste buds on a mouthwatering journey, the company says.

Natterjack Irish Whiskey introduced The Mistake, an innovative whiskey that marries both Irish and American aging techniques. The 46% ABV whiskey is the result of what was accidentally left in 46 of the producer’s Virgin American oak casks for an additional year, the company says. On the nose, The Mistake releases aromas of hickory BBQ and toasted walnut, followed by singed cinnamon and seared orange zest, the company notes. Sweet almond then gives way to leather and grain, with a taste of vanilla bean on the fore palate giving way to a blast of anise, it says. Featured in three different bottle label designs, The Mistake is available at select Total Wine & More stores and other fine wine and spirit stores across the country for a suggested retail price of $58.99 a bottle.

Country Water introduced its new canned wines with the launch of Strawberry As All Get Out, Bless Your Heart Blueberry, Whistle Wetter White Wine and Roll in the Hey Rosé. With a nod to North Carolina’s wine production history, which dates back to the 17th century, Country Water’s portfolio of canned wines celebrate the state’s thriving wine industry, it says. Made with grapes, strawberries and blueberries, Country Water sources its fruit from Mocksville, N.C., which is known for its exceptional wine making capabilities, it notes. Each flavor of wine was created to make sipping wine easy and fit any occasion — from sipping wine at the beach, pool party, backyard BBQ or just having a movie night, the company says. Country Water is available to purchase in select markets throughout North Carolina.

Mezcal Amarás announced the launch of Americana, a bold and innovative addition to the brand’s mezcal portfolio. Crafted from the 100% Americana agave, Americana is produced in the Tlacolula, Oaxaca region using a Conical Stone Oven, Egyptian mill and copper stills with wooden cap, the company notes. The 40% ABV spirit boasts a bittersweet smell with hints of roasted banana on the mouth and a silky, almond finish — making it a stellar sipping mezcal or an ideal spirit for cocktails, from a Mezcalita to a Paloma and more, it says. Mezcal Amarás’ Americana is available for purchase on ReserveBar, as well as at select stores across the country for a suggested retail price of $54.99 a bottle.

King Kongin LLC entered the energy drink market with the launch of King Kongin, an all-natural coffee substitute made with 100% natural ingredients. Available in four flavors — Sparkling Blue Raspberry, Sparkling Peach Mango, Sparkling Watermelon Strawberry and Sparkling Candy — the King Kongin lineup has zero sugar, calories and carbs, with no artificial colors, the company notes. Packed with 180 mg of natural caffeine from tea and essential vitamins, the energy drink also contains antioxidants for immune support, it says. Packaged in 12-ounce cans, King Kongin can be purchased online in a 12-pack for a suggested retail price of $29.99 at Amazon, as well as the company’s website, and at convenience stores across Florida, New Jersey and New York, and at Rouses grocery stores in New Orleans.

Flyers Cocktail Co. announced the launch of its Sunset Spritz Hemp THC Cocktails. Similar to the brand’s Sparkling House THC Cocktails, the Sunset Spritz cocktails are zero proof, low sugar, containing 30 calories in each can, it notes. Available in three flavors — Mango Guava, Grapefruit Lime and Watermelon Mint — all flavors include elevated notes of white wine flavor and are made with real juice, the company says. Packaged in 12-ounce cans, the new Sunset Spritz Hemp THC Cocktails now can be purchased by visiting the company’s website.