New Products

Owl’s Brew, a line of fresh-brewed, hand-crafted, tea-based boozy beverages made from organic ingredients, announced the launch of Owl’s Brew Sun Tea & Vodka Flavors. Available in three flavors — Strawberry Basil, Half Tea & Half Lemonade and Blueberry Lemon — the new RTDs are made with premium vodka, real brewed tea and zero bubbles, the company notes. The Sun Tea & Vodka flavors are available in Owl’s Brew Sun Tea Variety Pack. The pack includes four Half Tea & Half Lemonade, two Strawberry Basil, and two Blueberry Lemon available to purchase in select markets for a suggested retail price of $21.99.

Sunsweet Growers Inc. announced the launch of PlumGood, a crisp new juice beverage made from real, California-grown plums, it says. With no added sugar and just 60 calories in each serving, PlumGood delivers functional nutrition with fiber, zinc and an excellent source of vitamin C — all in every glass, the company notes. Available now in 48-ounce and 7.5-ounce cans (four-pack), PlumGood can be found in-store at national retailers like Giant, Weis Markets, Wegmans and Raleys and online at the company’s website.

Casamigos announced the launch of Casamigos Margaritas, its first ready-to-drink Margarita variety pack. Made with tequila, natural flavors, triple sec liqueur and real juice, the new non-carbonated Margarita brings bold flavor, effortless ease and top-shelf quality to every moment, no shaker required, the company says. Available in four flavors — Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime and Classic Lime — each non-carbonated 200-ml can of Casamigos Margarita is 10% ABV, 135 calories, and gluten free. Casamigos Margaritas variety packs are available now in select states, such as California, Washington and Florida, with national distribution rolling out in the coming months, the company says. They will first become available in an eight-can variety pack featuring all four flavors for a suggested retail price of $19.99, it notes.

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup. Inspired by the sweet, citrusy flavors of childhood, the drink mix contains three times the electrolytes of the leading sports drink, plus 8 essential vitamins and nutrients, it adds. Hydration Multiplier Orange Vanilla Dream is available to purchase (16 count, $24.99) on Amazon and major retailers nationwide, including CVS, Sam’s Club, Walgreens, Albertsons, Wegmans and more.

Vodkade introduces its signature hand-crafted, canned vodka cocktail, available in four flavors. Made with a proprietary recipe using high-quality vodka and natural fruit flavors, Vodkade delivers a smooth, invigorating taste experience, it adds. Available in Fruit Punch, Lemon-Lime, Orange and Berry Cherry, Vodkade is sold in a four-pack and the Victory Pack, an eight-pack variety featuring two cans of each flavor. Vodkade is available at liquor stores and major retailers across the Midwest in Illinois, Missouri and Iowa, with plans to expand into other United States markets in summer 2025, it notes.

Spindrift Beverage Co. broadened its sparkling water portfolio with Yuzu Mandarin sparkling water. Yuzu Mandarin’s first batch debuts as an online-exclusive for the brand’s most avid fans, the company says. The bright, sophisticated sparkling water features bursts of tart flavor from yuzu and juicy, sweet notes from mandarins, it notes. As with all Spindrift products, Yuzu Mandarin is made with real squeezed fruit. Spindrift Yuzu Mandarin is available for purchase on the company’s website and Amazon storefront.

Nowadays announced the launch of its latest limited-edition flavor: Lemonade. The new offering is now available in both a multi-serve bottle and ready-to-drink 12-ounce can format. Infused with 5 mg of THC in each serving, Nowadays Lemonade is a modern twist on the classic summer drink, providing a light and social buzz within 15 minutes, the company says. The THC-infused bottled spirit is priced at $68.99 for a 750-ml bottle, while the 12-ounce THC Canned Cocktails are priced at $34.00 for a six-pack.

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup. PHX combines a multi-functional beverage blending of 700 mg of electrolytes and 200 mg of natural energy from green tea. It includes 100% daily value of eight essential vitamins, and a unique ingredient blend with zero sugar, the company notes. The launch will feature six flavors: Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry and Orange. PHX initially launched in-store in New York, Massachusetts, and Ohio, and is expanding nationwide, it notes.