the Last Drop
Coors Light keeps the wedding party chill
Coors Light knows that peak wedding season coincides with peak sweating season — especially for the grooms, groomsmen and guests in layers of formalwear. As such, Coors Light stepped up with a stylish solution, aiming to keep wedding parties chill with the introduction of Cold Tux and BrrrTie. In partnership with M ss g P eces and Droga5, a creative agency, Coors Light debuted the Cold Tux, which it says is the first-ever tuxedo engineered with cooling technology, at a wedding in Winter Park, Fla. The brand shared part of the Cold Tux with 100 wedding party members and guests with the BrrrTie, a refrigerated neck accessory designed to target one of the body’s key temperature regulation zones. When chilled, Coors Light says the BrrrTie delivers up to 40 minutes of refreshing cool, providing just enough relief to get through “I Do” without breaking a sweat. “If any beer is going to keep you chill during your vows with a cold-activated tux and bow tie, it’s Coors Light,” said Marcelo Pascoa, vice president of marketing at Coors Light, in a statement. “With the BrrrTie, and a Coors Light delivering mountain cold refreshment in hand, we’re giving people new ways to stay chill on their big day ― literally.” BrrrTies were available for a limited time earlier this summer.
Shania Twain shows Clearly Canadian is ‘Still The One’ in new ad
Iconic Canadian beverage Clearly Canadian made a triumphant return with its first advertising campaign since 1991. For the new ad campaign, Clearly Canadian made a nod to its heritage by partnering with Canadian country popstar icon Shania Twain. The ad features action-hero stunts, perfect timing and signature charm, the brand says, bringing the hunt to life the only way Twain can. Clearly Canadian also tapped Ryan Reynolds’ Maximum Effort to create the spot, which it says was filmed on location in the heart of Canada. “I have very clear memories of Clearly Canadian growing up here. When the team reached out, I was so flattered and the idea was awesome,” Twain said in a statement. “As a proud Canadian, the fact that it’s natural spring water and bottled right here is perfect — it’s pure nostalgia in a bottle. Getting to shoot this in the Canadian outdoors, fighting to do my own stunts (I think I can still tumble) and sampling all the new flavors hardly felt like work. The Clearly Canadian range is so refreshing and I can enjoy it at home and on the road. Getting to be in my own adventure movie for the day was pretty great.”
smartwater, Jennifer Aniston reaffirm partnership with new campaign
smartwater and Jennifer Aniston have confirmed that they “were never on a break.” In a new campaign, smartwater and Aniston, a long-term friend of the brand, celebrate a new era of hydration. The campaign features several new TV spots. The brand considers Aniston to be a celebrated cultural icon and like Aniston, smartwater is known for both substance and style, with its pure, clean, crisp taste and iconic packaging, it says. smartwater combines the function of hydration with simplicity in form, it adds, making it ideal for those looking to make a statement with their water. “smartwater and Jennifer Aniston are a refreshingly timeless duo,” said Shakir Moin, president of marketing for North America, in a statement. “Jennifer embodies everything smartwater stands for: great taste, effortless style and intentional living. She’s an inspiration to all, and we are excited to mark a new era in this partnership we’ve cultivated over the years with this new campaign.” This new campaign from smartwater and Aniston features humorous behind-the-scenes moments of Aniston on-set as she “films” her ad, playfully debating with the director about the best way to promote the brand. “In my heart, this partnership never really ended,” Aniston said in a statement. “smartwater’s always been about making simple, smart choices — and that’s really how I try to live my life. I’ve always loved how stylish and thoughtful both the product and the brand are, and how well it fits into my life. The campaign is a fun reminder that the smart choice is sometimes the simplest one, and how those choices can ultimately lead to greater well-being.”
Blue Moon welcomes Colin Jost as first-ever celebrity partner
Blue Moon family of brands announced its first-ever celebrity partnership with Colin Jost. Jost stars in the brand’s new “Nothing Outshines Blue Moon” commercials. As part of Blue Moon’s “Made Brighter” platform, the “Saturday Night Live” star brings his signature wit to the campaign, proving that nothing outshines a Blue Moon, not even the brand’s new spokesperson. Aside from starring in the ads, Jost was a co-creator of the campaign, working in collaboration with his production company, No Notes and adam&eveDDB. Jost combined his distinct comedic sensibilities with Blue Moon’s long legacy of storytelling, the brand notes. “We are beyond excited to work with Colin, his signature wit and charm pair perfectly with Blue Moon,” said Courtney Benedict, vice president of marketing for Above Premium Beer at Molson Coors Beverage Co., in a statement. “As co-creator of the spots, Colin helped shape the creative, infusing them with his own unique comedic take to really make Blue Moon shine one perfectly garnished pour at a time.” To celebrate, Jost and Blue Moon picked up the tab at some of his favorite Staten Island bars back in June.
tarte cosmetics launches lip collection inspired by Dunkin’ Refreshers
Dunkin’ teamed up with tarte cosmetics to launch a line of lip products inspired by Dunkin’ Refreshers. The limited-edition lineup fuses tarte’s viral maracuja juicy lip formulas with the bold, fruit-forward vibes of summer’s most iconic drink: Dunkin’ Refreshers. The result is what Dunkin’ calls a swipeable lineup of high-shine, high-impact lip essentials that taste as good as they look — and the collab includes accessories. Each lippie comes topped with a limited-edition collector’s tarte x Dunkin’ cap. And because no it-girl moment is complete without extra flair, each purchase comes with a free keychain charm inspired by Dunkin’ cups and donuts. The lineup features a new maracuja juicy lip tint, maracuja juicy shimmer glass lip plump in rosy mauve, and maracuja juicy lip melt mask in icing. “I’ve always been a Dunkin’ girl, so teaming up to bring that refreshingly juicy energy to your lips is an absolute dream come true,” said Maureen Kelly, founder and CEO of tarte cosmetics, in a statement. “What’s better than a Dunkin’ refresher and a maracuja juicy lip to match? I can’t wait for you to try my newest obsessions.”
