TOC

CONTENTS

February 2026
Volume 117, Number 2

FEATURES

COVER STORY

Growing up, growing trends

As Generations Z and Alpha age, beverage trends shift to meet functionality demands

Three colorful Roxberry Fizz for Kids cans (Galaxy Gulp, Ocean Potion, Pink Lava) on a vibrant fruity background.

Eyes wide open

Multiple packages of ACTIVATEDYOU Morning Lift Mushroom Infused Coffee.
Beverage R&D

Going with the flow

19 Crimes wine bottle, Liquid Death can, wine glass with red wine, and corkscrew on dark surface.
Category Focus

A gut reaction

Karma Pineapple Coconut Probiotic Water bottle with fruit slices.
Category Focus

Delivering on flavor

Vibrant, diverse exotic fruits, some sliced, on a blue background.
INGREDIENT SPOTLIGHT

Also in this issue

Up Close With

Get loose with Psilly Goose

Beverage aims to provide plant-powered uplifting, intentional buzz

Packaging Materials

Standing out

Stretch, shrink labels aid beverage brands in communicating with consumers

Warehouse

A map to storage solutions

Storage solutions aid complex SKU dynamics

Operations

Staying onboard

Diverse labor pool, automation help operations close workforce gap

Two Psilly Goose non-alcoholic cans: Euphoria (red) and Silly (orange) Passionfruit Mango.

IN EVERY ISSUE

Moovala organic almond and oat milks in a white basket on green grass.
Purple Empress 1908 0.0 Indigo alcohol-free spirit bottle.
New Products

Recent and upcoming product introductions across all beverage categories

Packaging News

A look at new releases of beverage packaging designs, including brand refreshes

COLUMNS

ANNUAL MANUAL

Search our database

of suppliers and products.

Ad Index

Beverage Industry Annual Manual

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Beverage Industry Sip & Learn Podcast

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Beverage Industry New Product Development eBook

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Beverage Marketing Corporation

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DMW&H Systems

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Lubriplate Lubricants Company

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Steibs LLC

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TetraPak Webinar

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